Lincoln, UK – Bloom Juice Co, a popular café chain known for its unique offerings of made-to-order juice, matcha, and acai ranges, has announced the launch of the UK’s first dedicated GLP-1-friendly smoothie range. This marks a significant step in how high-street cafés respond to evolving customer needs around appetite, fullness, and everyday nutrition.
The launch of this new range comes at a time when there has been a rapid increase in the awareness and use of GLP-1 medications such as Ozempic, Wegovy, and Mounjaro across the UK. Recent consumer data shows that the usage of GLP-1 treatments has nearly doubled, with estimates suggesting that around 1.5 million adults in the UK are now using these medications either privately or through the NHS.
As more people explore new approaches to managing appetite and weight, there has been a shift in eating habits. Many individuals are now seeking out smaller, more satisfying options that feel filling without being heavy, overly sweet, or high in calories. This trend has already been observed across the food and drink industry.
Jordan Dodd, Regional Manager at Bloom Juice Co, stated, “At Bloom Juice Co, we have always paid close attention to how people actually eat and drink day to day. GLP-1 medications are part of a much bigger conversation about appetite, balance, and how food fits into modern life. Our new range is about meeting customers where they are – whether they’re using GLP-1s or simply looking for something that keeps them feeling satisfied for longer.”
The new GLP-1-friendly smoothie range has been developed in-house, with a focus on texture, balance, and satisfaction rather than quick sweetness. Each of the three new smoothies is blended using carefully selected ingredients that support fullness and steady energy, with three unique flavors available – breakfast, greens, and treat-style.
Key features of the range include a higher protein and fiber content to support appetite control, lower sugar profiles making them GLP-1-friendly, and a meal supplement designed to feel indulgent and filling. The range is designed to be enjoyed by anyone, regardless of whether they are using GLP-1 medications or simply prefer food and drink that feels more satisfying.
“We didn’t want to create ‘diet’ smoothies,” added Dodd. “We wanted drinks that feel premium, enjoyable, and worth the visit – the kind of thing you’d choose because it tastes great, and then notice you feel good afterward too.”
Bloom Juice Co. is believed to be the first UK café chain to introduce a clearly defined GLP-1-friendly range within a mainstream, high-street setting. The new smoothies will be available from 5th January 2026 at all Bloom Juice Co. stores, alongside their wider New Year Menu. They will be supported by in-store and digital menu highlights to help customers easily navigate the range. The new range also includes a focus on supporting cognitive and digestive functions, as well as energy and wellness.
Bloom Juice Co. is a fast-growing innovative café chain launched in 2024, with stores in Cambridge, Derby, Leeds, and Lincoln. They serve in-house made-to-order juice blends, smoothies, acai bowls, and ceremonial matcha.