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We’ve put together a comprehensive list of over 30 press release distribution services — comparing how they work, what they cost, and where they excel. Use this as your reference when deciding which platform best fits your PR goals.
Choosing the right press release distributor comes down to three pillars:
Reach
Targeting
Budget
Below, we explore each factor, then dive into the leading services.
How to choose the best press release distribution service
When picking a service, weigh reach, targeting, and cost carefully.
Reach
“Reach” measures how many outlets a distribution service can access.
A broad reach helps with visibility and general awareness, but many of those impressions may not be relevant to your industry.
A narrower, targeted reach ensures your news reaches media and audiences that actually matter for your goals, though the total exposures might be fewer.
The trick is balancing visibility with relevance.
Targeting
Effective targeting ensures your release lands in front of the right journalists, publications, and readers.
Seek platforms that let you filter by industry, region, media type, or even individual journalists.
Opt for systems that let you build or customize your own outreach list for better precision.
A broadly broadcasted release with no targeting often yields little ROI.
Budget
Price varies widely—some services charge per release, others use subscription models.
Scrutinize hidden fees (multimedia attachments, analytics, translations).
Match the plan to your goals: maximize reach when needed, but avoid paying for irrelevant extras.
#1 Pressat
G2 Rating: 4.6 / 5
Starting price: $110 /
Pressat is the best press release distribution service for serious news announcements, they have over 13 years of experience and the newswire is relied upon by tens of thousands of journalists, editors and publications for real-time news.
They specialise in sending news where it is most effective, for example journalists that are most likely to read about the press release and then cover it..
Pressat works with a range of leading news agencies to enhance clients distribution.
Built-in self submission form for 24/7 distribution
Multimedia newsroom and release editor
Add press releases to AP, PA MEDIA, DPA and AFP news agencies
Coverage tracking, media monitoring, analytics
Pricing
Plan
Price
Highlights
PAYG
$110
1 newsroom, send a press release anywhere
Bundle
$880
Send 10 press release anytime
Marketer
$290 p/m
Send 5 press releases per month anytime
Agency
From $300
Tailored for agencies — more capacity, features, scaling
Add-ons: from $69 — for sending press releases to UK’s national news agency PA Media.
Pressat helps brands, agencies, business and charities send press releases to where they will have the most impact.
#2 PR Newswire
G2 Rating: 3.9 / 5
Starting price: ≈ $350 per release (for US distribution)
One of the oldest and most recognized press release distribution services, PR Newswire offers vast reach through its global syndication network. But with scale come trade-offs: less precise targeting and high costs.
Use this service if you’re a larger organization seeking maximum exposure.
Pricing (US example)
Region / Use Case
Price for 400 words
Additional 100 words
New York Metro / State / NJ + NYC
$445
$140
Other state or local options
$350
$140
Costs scale based on geography, length, and added services.
#3 Business Wire
G2 Rating: 4.3 / 5
Starting price: $760 per release
Business Wire offers a middle path—more targeted than PR Newswire but still powerful in reach, especially outside the U.S. If your priority is audience specificity (while retaining scale), it’s a better pick.
Pricing components
Base 400-word release: $760
Each extra 100 words: $195
First multimedia asset: $425
Additional assets: $225
Options like amplified visibility, analytics: +$95
Their pricing is intricate—always double-check official quotes.
#4 GlobeNewswire
G2 Rating: 4.3 / 5
Pricing: by quote
Part of the Notified platform, GlobeNewswire specializes in global corporate and financial news distribution. It reaches financial portals, newsrooms, and sector-specific outlets (e.g. investor relations). To get accurate pricing, you’ll have to contact them directly.
#5 PRWeb
G2 Rating: 3.8 / 5
Starting price: $110 per release
PRWeb press release distribution service is a lower-cost option under the Cision umbrella, tailored for smaller businesses that still want decent reach. It supports SEO, social sharing, and syndication to mid-tier outlets.
Plans
Basic: $110 (standard features, 48h turnaround)
Standard: $230 (syndicates to ~1,200 sites)
Advanced: $340 (larger network, faster turnaround)
Premium: $455 (enhanced networks, email distribution)
Lower cost, but fewer targeting and analytics options.
#6 EReleases
G2 Rating: (no public rating)
Starting price: $399 per release
EReleases works in partnership with PR Newswire, offering smaller firms access to large networks—plus a human touch. They review your release for quality before distribution, though that review process can slow the timeline.
Packages
Tier
Price
What’s included
Buzz Builder
$399
400 words, 1 industry target list, 2 images
Newsmaker
$499
500 words, 2 target lists, 2 images
PR Pro
$699
600 words, 3 lists, direct-to-journalist emails
Writing services
$300
Professional writing and editing
#7 Newswire.com
G2 Rating: 4.4 / 5
Starting price: $349 per release
This platform balances affordability and reach. It offers distribution to a mix of outlets (news, industry, financial), plus analytics and targeted lists.
Pricing tiers
Digital: $349 (online-focused reach)
Digital Plus: $599 (adds Yahoo News, 1 trade list)
State: $699 (regional media + trade lists)
National: $899 (full national exposure + trade lists)
#8 PR.com
G2 Rating: 3.9 / 5
Starting price: $60 (free options available)
PR.com is a hybrid platform: you can publish press releases, but also promote products, job listings, and events. It offers both free and low-cost plans.
Price / Features
$60 Tier: distribution to PR.com, Yahoo News, Google News, attachments
$100 Tier: adds more industry channels and syndication
$300 Tier: premium services including AP distribution, editorial review, mobile/voice networks
Reach is limited compared to major wires, but it’s a solid entry point.
#9 Send2Press
G2 Rating: 4.5 / 5
Starting price: $119 per release
Send2Press provides a “concierge” model: their PR team helps review and polish your release before sending. It specializes in U.S. regional and national media outlets, trade journals, and small local news.
Example packages
Tier
Price
Coverage
U.S. National Pro
$289
Full nationwide reach
U.S. National Basic
$199
Basic nationwide
Regional / State
$119–$285
Targeted to local or state media
Industry focused
$199–$219
Distribution to industry media
Writing services
$199
Professional release writing
#10 24-7 Press Release
G2 Rating: 3.8 / 5
Starting price: $89 per release
A budget-friendly option suitable for small organizations. It offers tiered coverage to control reach and cost.
Packages
PR Network PLUS: $89 (online distribution + AP journalist list)
Integrated Media PRO: $139
PRO+: $199
Mass Media Visibility: $449 (via PR Newswire network)
SEO features and social sharing tools are basic in lower tiers.
#11 IssueWire
G2 Rating: 3.0 / 5
Starting price: Free
IssueWire gives you a free distribution option, plus paid upgrades with added reach, placement guarantees, and media features.
Tiers
Free: basic distribution
Tier 1: ~$21
Tier 1 Pro: ~$42
Tier 2: ~$45
Tier 2 Pro: ~$65
Paid versions include more placements, better SEO, and media exposure.
#12 PRLog
G2 Rating: 4.6 / 5
Starting price: Free
PRLog is ideal for low-budget or early-stage campaigns. The free plan covers online distribution, while paid upgrades unlock media site syndication and analytics.
Pricing
Free: 500-word release, basic coverage
Basic ($29): SEO, images, analytics
Premium ($49): expanded syndication, links, multimedia
Premium2 ($99): further reach and features
#13 EIN Presswire
G2 Rating: 4.7 / 5
Starting price: $99.95 per release
EIN Presswire puts an emphasis on targeting — you can filter by country, industry, even specific reporters. It doesn’t charge extra for images, videos, or hyperlinks.
Packages
Basic: $99.95 (1 country, 1 industry, AP News, 700 words)
Pro+: ~$79.80 (2 countries, 5 industries, Benzinga placement, 1,000 words)
Corporate: $39.96 (2 countries, 5 industries, 2,500 words, scheduling)
#14 PRNEWS.IO
G2 Rating: 4.6 / 5
Pricing model: Pay-as-you-go
PRNEWS.IO blends content marketing with distribution. You can build pressrooms, kits, and select specific media sites for distribution.
Entry-level: ~$5.26 per release
“Pro” account: ~€100 / month
You pay only for the reach you need.
G2 Rating: 4.7 / 5
This platform syndicates news across more than 600 U.S. sites (including ABC, NBC, Bloomberg) and supports international distribution (e.g. China). They also offer white-label distribution for agencies.
Pricing (U.S. plans)
Basic: $159
Standard: $369
Bronze: $469
Silver: $669
Gold: $1,380
China distribution plan: $880
Higher tiers bundle premium placements, greater reach, and white-label customization.
#16 Presswire
G2 Rating: (not listed)
Pricing: Modular / quote-based
Presswire offers global distribution with features like a journalist database (850k+), geo-targeting, translation, and media monitoring. Pricing includes:
Annual global plans: $4,500–$6,500
Single releases: $250–$400
Syndication to 400+ sites: $150–$250
Translation: $150–$250 per language
Tracking reports: $50–$80
#17 PR Underground
G2 Rating: 4.3 / 5
PR Underground blends online syndication (Google News, PR Newswire, etc.) with newsroom hosting. They offer per-release and subscription plans.
Example pricing
Basic: $74.99 / release
U.S. National: $419.99
Gold monthly: $129.99 (3 releases)
Premium monthly: $209.99 (6 releases)
#18 Sitetrail
G2 Rating: (not listed)
Pricing: Subscription / retainer
Sitetrail is a PR + editorial service with strong SEO ambitions. Plans include:
News access: $199 / month
Weekly writing + distribution: $899 / month
Full brand awareness: $4,950 / month
Accelerated SEO + PR: $6,000 / month
They bundle content creation and SEO-boosting placements into one package.
#19 PR Fire
G2 Rating: 5.0 / 5 (based on one review)
PR Fire offers affordable “guaranteed” placements (e.g. Yahoo!, Business Insider) plus international reach and translation.
Base service: $110
Add-ons (translation, extra visibility) cost extra
Be cautious with “guaranteed” claims, but it’s a good option to try on a budget.
#20 Agility PR Solutions
G2 Rating: 4.1 / 5
Pricing: Quote-based
Agility offers a full stack: distribution, AI-driven targeting, analytics, and media monitoring. Because it’s enterprise-level, you’ll need to request a custom quote.
G2 Rating: (not listed)
Targeted at Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, the Philippines). Their pricing:
Pay-as-you-go: S$50 / release
Subscription: S$150 / month for up to 30 releases
They claim “guaranteed” placements, though that should be taken with cautious optimism.
#22 Newswire Jet
G2 Rating: 3.6 / 5
Newswire Jet offers packages with varied reach and reporting. Each plan increases in scope and impact.
Prices
“Departure”: $99 (500+ outlets)
“Takeoff”: $149
“Cruise”: $249
“Soar”: $649 (authority-level placements)
Detailed placement reports come with higher tiers.
#23 EZ Newswire
G2 Rating: (not listed)
This service offers per-announcement pricing and agency/enterprise plans via quote. Sample pricing:
Reuters: $1,000 / announcement
AP: $125
Big tech/media: ~$250
The Media Mix: $250
Post & Courier: $100
#24 Nexis Newswire
G2 Rating: (not listed)
Nexis pairs press release distribution with Google Ads support across 26 countries. One sample rate: from £508 per release (includes 100,000 guaranteed headline views). Custom packages scale from there.
#25 Media OutReach Newswire
G2 Rating: (not listed)
Focused on Asia-Pacific, this network covers 26 countries, ~200,000 journalists, and claims 1,500 “guaranteed” media sites. Pricing is by quote.
#26 Novationwire
G2 Rating: (not listed)
Novationwire supports multilingual distribution and global coverage. Pricing is highly variable and depends on region and media list size.
#27 FinanceWire
G2 Rating: 4.9 / 5
Tailored for financial, tech, and FinTech companies. Services include homepage placement, SEO, editorial support, same-day delivery.
Rates
Lite: $499
Standard: $899
Premium: $1,999
Each tier adds more guaranteed placements, media coverage, and content flexibility.
#28 MediaHQ
G2 Rating: (not listed)
Pricing: requires demo / consultation
MediaHQ is a PR tool platform: media lists, pitch help, real-time monitoring, analytics. You’ll need to book a demo to get exact costs.
#29 Pressat
G2 Rating: 4.1 / 5
UK-centric service. Good for brands seeking strong UK press exposure.
Single release: £110
Pack of 10 + newsroom: £880
Subscription: £290 / month (5 releases + newsroom)
Free press release distribution sites
OpenPR
You can publish one free press release every 30 days. It’s lightly reviewed on weekdays, allows up to 3 links, and editing costs ~€10.
PRLog
Already listed above, but worth repeating: it’s free to start, with paid upgrades for wider reach.
Alternative: PR outreach
Top PR pros increasingly favor targeted outreach over wire-only approaches:
Build your own media contact lists
Write tailored pitches and send them directly
Use tools like Prezly (or others) to manage outreach
Wires are great for visibility, but personalized outreach often helps you land actual coverage — not just placements.
Wrap-up
You now have a detailed guide to 30+ distribution platforms, their pros, pricing, and ideal use cases. While Pressat is the best in many use cases, different wires can get your release into many inboxes and sites quickly, they rarely do the heavy lifting by themselves. The winning formula is to combine syndication with targeted outreach, ensuring your news reaches both broad networks and key decision-makers.
FAQs
Where should I distribute my press release?
It depends on your goal. Want mass visibility? Use a wire. Want meaningful coverage or domain authority? Focus on targeted outreach + SEO.
What’s the best time to issue a release?
Weekdays between 9 am and 5 pm. That said, planning leads and media cycles matters more than exact timing.
When not to release news?
Avoid sending press releases during crises or noise-heavy periods unless your announcement is directly relevant. Misplaced timing can backfire.
One of our users, Simon, had this to say:
I used Pressat and PR Newswire to send out a press release. Both of these options covered the UK and US media in-depth, these are definitely the best options in my years working as a Public Relations expert.