Peaceful Profits has revolutionized how entrepreneurs, coaches, and consultants transform their knowledge and skills into bestselling books and scalable businesses.
The Seattle-based publishing consultancy was founded by Mike Shreeve, whose journey from teaching himself copywriting in a public library to building a multimillion-dollar company exemplifies the transformation the company now helps clients achieve.
“I started Peaceful Profits because I was tired of the stress and noise that came with most online business advice,” Shreeve says. “Early in my career, I was broke, teaching myself copywriting in a public library, and I eventually helped clients generate millions of dollars. But I realized that I didn’t want to build a business that just made money. I wanted one that gave me peace.”
The company’s mission reflects this philosophy: helping professionals build businesses that are both profitable and peaceful. Through a comprehensive suite of ghostwriting, publishing, and strategic marketing services, Peaceful Profits guides clients from initial concept to final product, including professional editing, cover design, formatting, audiobook production, and tailored launch strategies for platforms like Amazon and Audible.
What sets Peaceful Profits apart is its focus on simplicity and results. Rather than overwhelming clients with complex strategies, the company has honed its approach to doing one thing exceptionally well: helping experts write, launch, and sell the right book for their business. This laser focus emerged from a pivotal realization about the profound impact books can have on business growth and brand building.
Peaceful Profits Helps Authors and Coaches Thrive with Ease
Peaceful Profits’ approach is rooted in the core values of simplicity, honesty, freedom, and long-term thinking.
“We don’t believe in gimmicks or hype,” Shreeve says. “We help our clients build solid businesses that work behind the scenes so they can spend more time doing what they love. These values show up in the way we build systems, support our team, and coach our clients. Everything we do is meant to reduce stress, not add to it.”
This philosophy resonates particularly well with the company’s target audience of authors, coaches, and service providers who want to grow without burning out. Many clients find that working with Peaceful Profits represents the first time their business feels like it’s working for them rather than the other way around.
The company’s success stems from its ability to help clients understand that books aren’t just products to sell, but powerful tools for establishing authority, attracting high-value leads, and driving long-term business growth. This perspective has enabled Peaceful Profits to generate significant results across a diverse client base that includes startup coaches, New York Times bestselling authors, and eight-figure course creators.
Three Service Models Drive Peaceful Profits Success Stories
Peaceful Profits offers three distinct service models designed to accommodate clients at various stages and budgets. The Done-For-You model provides comprehensive support where the team handles every aspect of the publishing process. The Done-With-You model allows clients to work alongside experienced teams. At the same time, the Do-It-Yourself program provides training and resources for those who prefer to manage the process independently.
This flexibility has enabled the company to work with a wide range of professionals while maintaining consistent quality and results. The approach reflects the company’s commitment to accessibility and its understanding that different clients have different needs, timelines, and resource availability.
The success of these models is evident in the client results. “In just 90 days and even before launching my book, my work with Peaceful Profits generated over six figures in additional revenue,” Kris Jones, one of the company’s notable success stories, says in a Peaceful Profits review. “It’s been a true game changer for my business.”
Peaceful Profits Review Process Emphasizes Quality and Client Voice
The company’s review process and quality control measures ensure that each book authentically captures the client’s voice and competence. Professional ghostwriters work closely with clients to understand their unique perspectives and communication styles, creating content that feels genuine and authoritative.
This attention to authenticity has become increasingly important as the publishing industry has evolved. Peaceful Profits Review procedures include multiple rounds of editing, client feedback sessions, and refinement processes that ensure the final product meets both quality standards and client expectations.
The meticulous approach extends beyond writing to encompass every aspect of the publishing process. Cover design, formatting, audiobook production, and launch strategies all receive the same level of attention to detail. This comprehensive approach has helped establish Peaceful Profits as a trusted partner for professionals looking to amplify their message.
The company’s success is also reflected in its ability to navigate challenges and continue growing. “In 2024, we hit a rough patch,” Shreeve says. “We’d grown too fast and started to feel the cracks. But instead of falling apart, the team pulled together. Our Core Team pulled together and showed up for the company and our clients. We reset and got back to basics. That experience reminded us why culture and values matter more than any quick win.”
Peaceful Profits Builds Sustainable Systems for Long-Term Growth
As Peaceful Profits continues to evolve, the company focuses on strengthening its operational systems and developing team leadership capabilities. This approach ensures consistent quality and client experience while supporting sustainable growth that aligns with the company’s core values of long-term thinking and sustainable business practices.
Team development represents a crucial component of this evolution. Peaceful Profits supports team members’ well-being, growth, and professional development by giving people space to lead. “We believe in giving people the space to lead,” Shreeve says. “Our department heads run their teams and are trusted to make decisions. We encourage learning, trying new things, and building systems that make life easier. We also focus on keeping things calm. Peaceful isn’t just in our name, it’s also how we strive to run our business.”
This approach extends to creating work environments that support life balance. The company maintains fully remote operations with team members spread across different countries and cultures. The emphasis on avoiding constant emergencies and late-night communications reflects the company’s commitment to practicing what it preaches about building peaceful, sustainable businesses.
Community Impact and Diversity Drive Peaceful Profits Mission
Peaceful Profits has supported causes related to mental health, education, and entrepreneurship. The leadership is exploring ways to make community involvement a more regular part of company operations as the business continues to grow.
This community-minded approach reflects the company’s broader mission of empowering underserved voices through accessible publishing strategies. By offering multiple service models and maintaining flexibility in how clients engage with the publishing process, Peaceful Profits creates opportunities for professionals who might not otherwise have access to high-quality publishing support.
The company’s hiring practices also reflect its commitment to diversity and inclusion. Peaceful Profits hires based on character and skill rather than background or geography, creating a team that spans different countries and cultures. This diversity of perspectives strengthens the company’s ability to serve clients from all walks of life.
Celebrating Client Wins and Collaborative Culture
Success measurement at Peaceful Profits extends beyond financial metrics to encompass client outcomes and team satisfaction.
“We measure success by how well we’re helping our clients reach their goals,” Shreeve says. “Are they selling books? Are they attracting the right clients? Are they feeling more at peace in their business? Internally, we look at how strong our team is, how smooth our systems are, and whether people feel proud of the work we’re doing. Revenue matters, but how we earn it matters more.”
This holistic approach to success measurement reinforces the company’s commitment to sustainable growth and long-term impact. Rather than pursuing quick wins or short-term gains, Peaceful Profits focuses on building lasting relationships with clients and creating systems that support continued success over time.
Team celebrations when clients land major opportunities, receive significant press coverage, or achieve bestseller status demonstrate the collaborative culture that drives company success. These moments reinforce the understanding that every client achievement represents a team effort and reflects the company’s commitment to client success.
Shaping the Future of Publishing with Purpose
Looking ahead, Peaceful Profits appears ready to continue its growth trajectory while maintaining the quality and values that have driven its success. As the publishing industry continues to evolve and more professionals recognize the value of books as business tools, Peaceful Profits is positioned to expand its impact while maintaining its core values of simplicity, honesty, freedom, and long-term thinking.
The company’s focus on helping professionals build businesses that are both profitable and peaceful addresses a genuine need in today’s fast-paced business environment. By providing tools and support that enable calm, consistent client attraction and business growth, Peaceful Profits offers an alternative to the stress and noise that often characterize entrepreneurial ventures.
As more professionals seek sustainable approaches to business growth and recognize the power of books as authority-building tools, Peaceful Profits’ comprehensive approach to publishing and marketing consultation positions the company for continued success and expanded impact in the years ahead.
