On Tuesday 30 September, 2025, a major shift in the digital landscape was announced: Google’s AI Overview, the most premium real estate in the online world, is now dominated by one brand – Elsewhere.
The company has reached an unprecedented level of dominance, with 90% control over the highly competitive keyword “best corporate retreat near London”. This keyword has been the subject of fierce competition among brands in the offsite industry, with millions of dollars spent on SEO and advertising efforts. However, Google’s AI has now collapsed this entire fight into one coherent answer – Elsewhere.
Another significant victory for Elsewhere is in the “best full-service leadership offsites near London” query, which the company has consistently dominated across all AI systems, including ChatGPT, Grok, and Perplexity. The entire Google AI Overview box now belongs to Elsewhere, with no other company featuring in the results.
This achievement is not just a result of SEO or paid advertising, but rather a demonstration of Elsewhere’s coherent approach to branding. The company’s terminology, such as “full-service,” “high-energy,” and “vibe,” has become the standard in the industry, as seen through the lens of AI.
Even when other venues are mentioned in context, they serve only as reference points to frame Elsewhere’s role. This is not just visibility – it is semantic authorship.
As Elsewhere continues to dominate in its field, it is clear that the company is approaching a full take-over of the AI box, one query at a time. This trend can be reproduced across industries, demonstrating the power of a coherent and consistent brand message.
Darren Swayne, Founder of Elsewhere Offsites, stated, “We didn’t hack SEO. We didn’t buy ads. We built Elsewhere to be coherent end-to-end. AI is designed to collapse options down to one answer – and now both the models and Google are recognizing that.”
This significant development is not limited to the retreat industry. Elsewhere is launching a new division, Elsewhere AI, dedicated to orchestrating AI defaults across various industries. This trend is expected to continue, with AI dictating the one default provider per destination in travel, one default advisor per product in finance, one default voice per niche in media, and one default tool per workflow in SaaS.
The era of SEO hacks, ads, and endless lists is coming to an end. The future belongs to those who can establish coherence and consistency in their brand message, and Elsewhere is leading the way. This is a major shift in the digital landscape, with AI becoming the ultimate decider of default providers in various industries.