Krombach, Germany – On October 4th to 8th, 2025, the international food and beverage industry will converge in Cologne for Anuga, the world’s leading trade fair for the food industry. Among the many companies in attendance will be Krombacher Group, represented by its foreign subsidiary Krombacher International. The focus of their presence will be on showcasing their international core portfolio, including Krombacher Pils and Starnberger Hell, a Bavarian specialty beer. Starnberger Brauerei, a strategic partner of Krombacher Brauerei, is the owner of the brand.
Dirk Nuber, Head of Marketing at Krombacher International, explains the significance of Anuga for their company, stating, “Anuga is a gateway to the world for us. While Germany is a large market, it only accounts for less than five percent of global beer consumption. This is why we utilize this trade fair to establish new partnerships and strengthen existing ones.” Nuber adds, “Our goal is to further expand the presence of Krombacher and Starnberger internationally and enter into new markets with strong partners.”
In addition to showcasing their proven beer portfolio, Krombacher International will also be featuring the trendy “Beer & Food Pairing” trend at their Anuga booth. They have enlisted the help of renowned pizza master Sasà Martucci, a Krombacher customer from the Naples region, to demonstrate the perfect pairing of pizza and beer.
While Krombacher has been the market leader in Germany for over 25 years, Krombacher International is focused on establishing the brand on a global scale. Their emphasis is on naturalness and authenticity. “Our partners often tell us, ‘Please send us the original.’ And that’s exactly what we do. We bring Krombacher beers from the Krombach Valley to the world,” Nuber explains.
Krombacher International prioritizes building long-term relationships, and their international business has been steadily growing as a result. This success is based on strong partnerships, reliability, and the highest quality products. Whether at major festivals, in urban establishments, or on supermarket shelves, Krombacher prides itself on providing natural, authentic experiences that bring people together.
Attendees of Anuga 2025 in Cologne can visit Krombacher International and Starnberger at Hall 07.1, Stand E011.
About Krombacher
Krombacher, Germany’s #1 premium beer brand, has been family-owned and operated since 1803. The brewery is located in the green Krombach valley in Central Germany and combines traditional brewing methods with state-of-the-art technology to produce high-quality beers. They use only the finest natural ingredients, including the local Felsquellwasser® found in 48 wells within 3 km of the brewery. This natural spring water is naturally soft and low in mineral content, giving Krombacher beers their unique, refreshing taste. As one of the most modern beverage suppliers in Europe, Krombacher’s products are now available in over 50 export markets around the world. In addition to their flagship beer, Krombacher Pils, the company offers a diverse portfolio of authentic alcoholic and non-alcoholic beverages.
For press inquiries, please contact:
Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG
Peter Lemm, Company Spokesperson
Hagener Strasse 261
57223 Kreuztal-Krombach
Email: press@krombacher.com
Phone: + 49 (0) 2732 880 872
Website: www.krombacher.com
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