Bigvits, a leading retailer of vitamins and wellness products in the UK, has released their inaugural Wellbeing Report for 2025, revealing the top wellness search trends in the country. The report, which analyzes millions of Google searches, highlights a shift in priorities as Brits turn away from short-term beach-body diets and focus on long-term health habits such as better sleep, calmer digestion, and stress relief.
The data shows a significant increase in searches for practical and foundational health interests, including blackout blinds, probiotics, collagen, and creatine. According to the report, Cardiff is the UK’s most tired city, with 12.8% of its population searching for sleep help. This is followed by Belfast (6.6%), Glasgow (5.7%), Bristol (5.6%), and Leeds (4.9%). The report also reveals a 900% year-on-year increase in searches for “can’t sleep too hot” and “why does hot weather make me tired.”
Muscle health is a top priority in Yorkshire, with searches for creatine and recovery supplements spiking by 900%. Meanwhile, gut health is a hot topic in Wales and the West Midlands, driven by interest in digestive enzymes, probiotics, and microbiome health. Scotland and London are focused on skin and hormonal health, with searches for collagen and CoQ10 soaring.
“Instead of chasing after six-packs and quick-fix diets, Brits are now more interested in optimizing their sleep, digestion, and stress management,” says Neha Deol, Nutritional Therapist at Bigvits. “This shift in health culture is more grounded and sustainable.”
The full report can be downloaded from the Bigvits website at https://report.bigvits.co.uk.
Top 5 UK Wellness Trends in 2025:
1. Sleep solutions – Scotland, Northern Ireland, North East
2. Creatine and muscle health – Yorkshire, South West, North West
3. Gut health – Wales, London, West Midlands
4. Fertility and hormone support – Wales, West Midlands, Scotland
5. Collagen and inner beauty – South East, Scotland, Wales
Regional Highlights:
– Northern Ireland saw a 900% rise in blackout blind and gut health searches.
– Scotland led in melatonin and sleep support terms.
– The South West and West Midlands showed the highest jump in electrolyte and digestive support interest.
The Bigvits Wellbeing Report 2025 is a nationwide report that tracks hundreds of thousands of real UK search queries over 12 months, revealing regional and national wellness trends that are shaping supplement demand and consumer health priorities in 2025.
Bigvits.co.uk, a family-run retailer based in Yorkshire, specializes in high-quality supplements from the world’s leading brands. Their mission is to help over 400,000 UK customers live healthier, more informed lives with expert-backed vitamins and wellness products.
For press inquiries, please contact Rachel Clark from Only the Kind PR. The report can be downloaded from the Bigvits website at https://report.bigvits.co.uk.
This press release is distributed by Pressat on behalf of Bigvits. For more information, visit https://pressat.co.uk/.