WAN-IFRA Appoints Kevin Anderson as Director of Digital Revenue Network
Thursday, July 17th, 2025 – WAN-IFRA, the World Association of News Publishers, is pleased to announce the appointment of Kevin Anderson as the Director of the Digital Revenue Network (DRN). In this key leadership role, Anderson will drive WAN-IFRA’s efforts to support publishers worldwide in growing sustainable digital revenue and navigating transformational change.
Anderson brings a wealth of experience to the position, having spent over three decades at the forefront of journalism, digital product strategy, and media innovation. Most recently, he served as the Director of App Strategy and Industry Insights at Pugpig, a digital publishing platform that supports over 135 publishers, broadcasters, and membership organizations. Anderson has also held significant roles such as the BBC’s first digital correspondent outside the UK, the Guardian’s first Blogs Editor, and a Regional Executive Editor for Gannett in the US.
As a recognized international media consultant, Anderson has assisted numerous newsrooms across Europe, North America, Asia, and the Middle East with product development, digital editorial strategies, audience engagement, and app innovation. His work has focused on helping media companies launch new products, develop cross-functional teams, and unlock new revenue opportunities.
In his new role at WAN-IFRA, Anderson will spearhead a portfolio of high-impact initiatives. His responsibilities include expanding WAN-IFRA’s executive programs, boot camps, and accelerator projects for publishers; building AI-focused collaborations with tech companies; growing the reach and relevance of WAN-IFRA’s Digital Media Europe conference and global study tours; and serving as the organization’s lead expert on digital subscriptions, analytics, advertising models, and commercial innovation.
“A free press requires robust business models, and this is a pivotal time for the industry to embrace experimentation and new approaches,” Anderson stated. “Joining WAN-IFRA offers an incredible opportunity to help a diverse range of publishers – from local independents to iconic brands – build resilience, diversify revenue, and confidently invest in the future of journalism.”
Anderson holds a degree in journalism from the University of Illinois, where he was introduced to Mosaic, one of the earliest graphical web browsers. This experience sparked a lifelong passion for digital innovation in media. He also holds a Master’s degree in Innovation Management and Leadership from the University of York, providing him with deep cross-sector insight into organizational transformation.
In his new role, Anderson will report to Thomas Jacob, WAN-IFRA’s Chief Operating Officer, and lead a multi-disciplinary team focused on creating value for WAN-IFRA’s global membership.
“We are thrilled to welcome Kevin Anderson to the team,” said Jacob. “His unique combination of editorial, product, and commercial experience – along with his global perspective – makes him ideally suited to lead the Digital Revenue Network. His leadership will be critical in helping our members future-proof their business models while staying true to the mission of journalism.”
Contact and Inquiries
Kevin Anderson Director, Digital Revenue Network, WAN-IFRA Mob + 44 7796 102155 | kevin.anderson@wan-ifra.org
About WAN-IFRA
WAN-IFRA, the World Association of News Publishers, is the global organization of the world’s press, representing 3,000 news publishers and technology companies and 40 national publishers’ associations representing 18,000 publications in 120 countries. With a mission to protect the rights of journalists and publishers around the world to operate independent media, WAN-IFRA provides its members with expertise and services to innovate and prosper in a digital world and fulfill their crucial role in society. The World Editors Forum is its network for editors.
Distributed by Pressat – https://pressat.co.uk/