Business owners should carefully manage the costs of their products and services to boost profitability. Achieving the revenue needed to grow a successful company takes deliberate strategy.
Whether you’re launching a startup or leading an established business, you may wonder, “Who are the pricing strategy experts in my industry?”
What to Look for in Advisory Partners
Multiple companies offer services to test pricing, observe your audience, test subjects and find the best model for your business. In a review of 1,000 e-commerce pricing tests, researchers found companies that fail to test for optimum pricing leave significant revenue on the table. For an average business, implementing price testing increased gross profits by 6%, while tests found a better price model around 54% of the time.
Knowing when to hire an outside expert is one thing, but figuring out which service is best for your brand is another. You can weigh several factors to determine the top pricing strategy professionals and ensure optimal results.
Recognition: Does the firm have a good reputation?
Reviews: What do former clients say about the service?
Global reach: Can they help with pricing for worldwide e-commerce strategies?
Services: A helpful consulting firm offers what small brands need to thrive.
Integrations: How many popular programs do they use/sync with?
Expertise: How much experience does the firm have?
Compare these elements to find a consultant who meets your business’s needs.
Where Can I Find Pricing Strategy Experts for My Industry?
In today’s global marketplace, finding top-tier consulting experts is more accessible than ever. Locating one for your niche may be more challenging. You also need a company that understands the markets you sell in. In 2023, there were 840,000 management consultants in the U.S. Most of them specialize in particular industries, so you must find the expert that aligns with your niche.
Places to look for a consulting firm specializing in pricing models include:
Your current or prospective client list
Case studies
Industry conferences and trade events
Business schools
LinkedIn and other social media platforms
It’s impossible to cover every industry in a single article, so the list below includes firms that will work with most traditional small business models. Published case studies, blog posts, white papers and third-party reviews all contributed to determining the best pricing advisors for this article.
Compare each vendor’s leading features and ask plenty of questions to decide which consulting service best matches your needs.
1. Revenue Management Labs
, a global leader in pricing and revenue optimization, has solutions for industry-specific pricing. The company specializes in over 25 specific industries, including B2B and B2C companies.
The company offers guides to help business owners adjust to changing marketplaces. For example, their 2025 tariff pricing guide provides insights into remaining competitive amid potential tariff increases.
Revenue Management Labs clients receive a dedicated pricing consultant who customizes a revenue growth plan that matches their goals.
Key features:
Specializing in SaaS, retail and manufacturing
Customer segmentation for best profit margins
Elasticity modeling
Measurable return on investment
2. Simon-Kucher & Partners
Simon-Kucher specializes in customer growth models and value-based pricing strategies. Consultants work with numerous financial institutions, running tests and using their expertise in behavioral economics to customize monetization strategies for each client.
The company’s experts have worked with businesses in over 90 countries. Outcome-driven models can increase sales for brands with heavy industry competition, such as restaurants and some retail establishments.
Simon-Kucher takes a multifaceted approach to pricing, marketing and sales in the technology, financial services, retail, health care, industrial, and telecom industries.
Key features:
Digital product analysis and tiered pricing models
Psychology-based frameworks
Customer perception analysis
Training and support for organizational change
3. McKinsey & Company
McKinsey & Company does more than pricing strategy. Still, the firm is worth mentioning for its reputation and ability to determine how much clients should sell a product based on the industry, competition and what the market will bear.
With McKinsey & Company’s strategies, you’ll gain customer-centric growth through pricing and market research. Industries the firm specializes in include:
Defense and aerospace
Life sciences
Oil and gas
Health care
Public sector
Education
In addition to focusing on business growth, marketing and sales, McKinsey & Company offers strategy and corporate financial consulting services to ensure your portfolio remains robust even during rapid scaling.
Key features:
Cross-functional team pricing adoption
Clear workflows
End-to-end pricing structure
Stakeholder alignment
4. Alpha Apex Group
Alpha Apex Group is another global consulting firm that partners with organizations and develops plans to help businesses overcome challenges like setting prices for segmented audiences.
The company takes a digital-first approach, examining each client’s unique challenges and offering tailored solutions. It has worked with Meta, Siemens, SEMRush, Zendesk and Wiley.
Key features:
Market research
Custom pricing models
Ongoing monitoring
A/B testing to refine pricing
5. Holden Advisors
Holden Advisors is a smaller consulting firm focusing primarily on B2B companies, working alongside them to develop outcome-driven pricing. When you work with their boutique pricing experts, you’ll get a custom initiative to improve revenue and increase profits.
The process starts with an assessment. Then, your consultant will work alongside you to set prices and change your internal culture to attract new clients who can absorb the costs. The company focuses on recommendations other than offering discounts to drive new traffic.
Key features:
Value-based pricing
Negotiation training for sales teams
Diagnostics-based pricing models
Implementation and ongoing support
Pricing Strategy Experts for Your Industry
The companies listed here are experienced, dedicated pricing advisors. Ask fellow business owners what tactics they’ve used to set prices and increase revenue.
Investing in a pricing strategy expert can transform your revenue from stagnant to thriving. The secret is finding a provider who knows your industry and listens to your goals. For the best experience, choose a firm that trains your sales team to defend product value and offers tools and insights to grow your brand.
