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THOWRA, an innovative Portuguese start-up specialising in smart mobility safety, has launched its flagship product, Firefly, on Indiegogo. Created with cyclists, e-scooter users, and other light mobility commuters in mind, Firefly is a helmet-mounted, hands-free LED indicator system that enables users to signal turns and stops with simple movements of the head.
The idea behind Firefly was born out of a very personal concern. “We didn’t feel comfortable letting our kids bike to school,” says Artur Matos, CEO of THOWRA. “That’s what inspired us to build something that would make riders of all ages feel safer, more visible, and more in control in traffic.”
The device is constructed using a flexible polyethylene shell, designed to absorb impact while remaining light and wearable. Integrated high-intensity LEDs, motion sensors, and audio alerts allow Firefly to respond seamlessly and intuitively to the rider’s head movements — eliminating the need for hand gestures or button presses.
Firefly’s standout feature is its hands-free operation: by simply moving their head left, right or backwards, riders can activate indicators and brake lights, keeping their hands firmly on the handlebars and their focus on the road — a major step forward for rider safety.
The product pairs with a companion app, giving users access to features such as:
Sensitivity adjustment for motion detection
Ride history and performance data
Group riding functionality
Firefly adheres easily to over 90% of helmet types via its adhesive base, making it a practical choice for both children and adults. Weighing only 100g, the device is USB-rechargeable through a magnetic connection and offers up to eight hours of battery life per charge.
Available now on Indiegogo, early adopters can benefit from discounted pricing and special launch perks. The funds raised will support the first large-scale production run, aiming to make safer mobility accessible to users across Europe and beyond.
Firefly brings practical design and smart safety together — offering more than just visibility, but genuine confidence on the move.
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