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Financial inclusion sector leader Everyday Loans rebrands as Evlo
Evlo appoints Deborah Green as Chief Operating Officer, who brings substantial experience to enhance the company’s offering
Everyday Loans has today rebranded as Evlo, marking a new era in its mission to help meet the credit needs of the 16-17 million people who cannot access mainstream credit. Alongside the rebrand, Evlo has appointed consumer credit expert Deborah Green as Chief Operating Officer to help drive the company’s next stage of growth.
Evlo specialises in supporting customers who have been given the credit cold shoulder, those with little credit history or previous credit challenges. The rebrand embodies Evlo’s focus on financial inclusion, transparency, simplicity and customer-centricity. It signals a renewed emphasis on helping customers improve their credit scores and gain access to mainstream financial products, as opposed to just offering short-term lending solutions. The move also reflects Evlo’s desire to engage both non-prime and near-prime customers, helping as many people as possible regain control and build a creditworthy future.
The rebrand reflects Evlo’s evolution since its founding in 2006, as both the business and the non-prime lending market have changed significantly. Today, an estimated 16 to 17 million people in the UK have low or limited credit histories, up from 12 to 13 million in 2018. Many are locked out of traditional borrowing, pushing them toward unlicensed or unauthorised money lenders.
The appointment of Deborah Green as Chief Operating Officer strengthens this new direction. Deborah began her career at Halifax in the early ’90s and has since had over 15 years of experience in the consumer credit sector, holding leadership roles at Vanquis and Cabot Financial. A consistent theme throughout her career has been supporting customers who have been locked out of mainstream lenders, making her a natural fit for Evlo’s mission. Deborah will oversee Evlo’s operations, help the team better understand the challenges facing customers, and connect them with their services.
Jono Gillespie, Chief Executive Officer, commented:
“Evlo marks the beginning of a new era in our mission to tackle financial exclusion. This rebrand reflects our ambition to provide credit and lead the industry in responsible lending and accessibility. With Deborah’s expertise and passion for supporting those in financial hardship, we are strengthening our commitment to customers who need us most.”
Deborah Green, Chief Operating Officer, added:
“Throughout my career, I have been steadfast in my belief that truly understanding customer needs is the foundation of a great business. I have seen firsthand how limited access to credit can impact lives, sometimes preventing people from obtaining essential goods and services, which is why this is a great time to join Evlo as it embarks on its renewed mission to make a real difference for our customers. In a world that’s becoming more digital by the day, we believe the human touch still matters. At Evlo, our people meet customers face-to-face, listen, and find real solutions when it matters most”.