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Celebrated jewellery designer Catherine Best has unveiled the Gift of Hope campaign, a heartfelt initiative aimed at offering encouragement to individuals experiencing adversity.
With over 35 years in the jewellery industry, Catherine has always prioritised designs that carry deep emotional meaning. Now, through this initiative, she is extending her generosity in an especially personal way.
Jewellery, for Catherine, is far more than decoration—it represents sentiment, connection, and inner strength. During the challenges of the COVID-19 pandemic, she found inspiration in the lotus flower. This remarkable bloom, which submerges at night and re-emerges each morning unscathed, symbolises resilience, renewal, and perseverance.
Her appreciation for the lotus flower deepened when she was diagnosed with cancer and began undergoing chemotherapy. It was from this experience that the Hope Collection was conceived.
Catherine explained: “After being diagnosed with cancer and beginning chemotherapy, I have been deeply moved by the kindness and support I have received.
“The Hope Pendant holds profound meaning for me, which is why I am donating 10 of these pendants to those facing difficult times as a symbol of hope.”
Through the Gift of Hope campaign, Catherine now seeks to extend that same kindness to others—whether they are struggling with personal difficulties, need a token of reassurance, or continue to inspire others despite their own challenges.
She is encouraging people to nominate a friend, relative, or member of the community who is facing hardship to receive one of 10 complimentary Hope Pendants.
To take part, individuals simply need to fill in a form, sharing their nominee’s story in confidence and explaining why they should be selected to receive one of these limited-edition pendants.
If you know someone who deserves a Gift of Hope, visit catherinebest.com to submit a nomination. For more information or enquiries, contact Catherine’s team at +44 (0) 1481 237771.
The #CbGiftOfHope campaign is open until 16th March, after which the chosen recipients will be announced.