NIBE Announces Freddie Ljungberg as UK Brand Ambassador
Chesterfield, UK; 14 January 2025: NIBE, a global leader in manufacturing energy-efficient and sustainable climate solutions, is pleased to announce former Arsenal and Swedish international football star Freddie Ljungberg as its new UK brand ambassador. This partnership marks a significant step forward in NIBE’s mission to inspire consumers to “Take The Step” towards energy-efficient, more sustainable homes with its market-leading heat pumps.
Ljungberg’s journey, from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd where NIBE was founded, to achieving global recognition as a football icon, makes this collaboration especially meaningful. Beyond his sporting success, Ljungberg has a strong personal connection to NIBE’s history: his grandfather was an engineer with close ties to the company from its inception.
Expressing his enthusiasm for the partnership, Ljungberg said, “I’m incredibly proud to join NIBE as their UK brand ambassador. This partnership feels especially meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I have to NIBE’s story. Growing up near Markaryd, and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values.”
The announcement builds on a successful 2024 for NIBE, which saw its S735 Exhaust Air Heat Pump awarded for not one, but two industry awards; ‘Domestic Energy Saving Product of the Year’ at the Energy Saving Awards, and ‘Heat Pump of the Year’ at the HVR Awards, as well as other accolades for its commitment to innovation. With the UK market showing increased interest in sustainable heating solutions, the partnership with Ljungberg aims to educate and inspire homeowners about the benefits of heat pumps, bridging the gap between cutting-edge technology and everyday comfort.
Paul Smith, Managing Director, NIBE UK, commented, “We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UK consumers about the benefits of heat pumps. Together, with Freddie’s unique voice and our innovative technology, we’re empowering more households to take the step towards a sustainable future.”
NIBE’s heat pumps combine renewable energy with advanced smart technology, delivering energy-efficient solutions that reduce carbon footprints while maintaining comfort. The “Take The Step” campaign, which launched in 2024, encourages homeowners to embrace these cutting-edge solutions and join the global movement towards more sustainable living.
With Ljungberg’s authentic voice and strong connection to NIBE’s heritage and mission, this partnership promises to inspire UK households to explore how heat pumps can transform their homes.
Press Contact:
Natalie Glorney (PR Manager). Direct: +44 7908 078084
natalie.glorney@nibe.co.uk
Olivia Downing (Head of Marketing). Direct: +44 7831 990153
olivia.downing@nibe.co.uk
NIBE Energy Systems Ltd
Unit 3C, Broom Business Park
Bridge Way Chesterfield, S41 9QG
Main Office: 0330 311 2201
About NIBE
NIBE is a global leader in energy-efficient climate solutions for homes and buildings. Founded in Markaryd, Sweden, the company has over 70 years of experience in combining renewable energy with cutting-edge technology to create innovative heating and cooling solutions. From heat pumps to smart home integrations, NIBE’s products are designed to reduce energy consumption, lower carbon emissions, and enhance comfort for households worldwide. NIBE is committed to driving the transition to a more sustainable future by empowering homeowners with the tools they need to make greener choices.
For more information, visit www.nibe.co.uk.
About Freddie Ljungberg
Freddie Ljungberg is a legendary Swedish footballer, widely regarded for his brilliance as a winger at Arsenal from 1998 to 2007. Born in Vittsjo, Sweden, he became a key figure in the club’s success, winning two Premier League titles, including the historic “Invincibles” season of 2003-2004, and three FA Cups. He was also named the Premier League player of the year in 2001-02. Known for his blistering pace, creativity, and knack for scoring crucial goals, Ljungberg became one of the Premier League’s most talented wingers. He was Captain of the Swedish national team