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The EU Rice Campaign spotlighted the premium quality and sustainable production of European rice at a high-profile event in Central London, attended by prominent media representatives, influencers, and professionals from the food sector.
The event delivered a captivating experience, tracing the journey of European rice from its sustainable farming roots to its role in diverse cuisines worldwide. Attendees were treated to live cooking sessions, tastings of carefully curated dishes, and engaging narratives about the heritage and innovation behind EU rice.
Guests left with a deeper understanding of European rice’s exceptional characteristics and its wide-ranging culinary potential, setting the stage for enhanced engagement within the UK market.
Visit www.europeanrice.eu for more information.
About the EU Rice Campaign
The EU Rice Campaign is co-funded by the European Union and aims to promote the production, quality, and sustainability of European rice. By connecting with global markets, the campaign seeks to showcase European rice as a premium choice for consumers and industry professionals alike.
Disclaimer
This material is funded by the European Union. The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
Co-funded by the European Union
The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).