Metro Retail Stores Group Inc. (MRSGI) is making significant strides in its growth journey, marking a transformative era of expansion and enhancement across the Philippines. From expanding its store locations to launching innovative support programs, MRSGI continues to enhance its role in the retail sector, demonstrating a strong commitment to operational excellence and community development.
“Our expansion strategy reflects careful planning and a dedicated focus on addressing the evolving needs of our customers and communities. Each new store and facility are crafted to enhance accessibility, support local economies, and foster sustainable growth,” said Manuel Alberto, president and chief operating officer of MRSGI.
Strategic Expansion to Serve More Communities
Manuel Alberto, president and chief operating officer of MRSGI
MRSGI’s strategic expansion is evidenced by the recent groundbreaking of six new store locations in Cebu, Leyte, and Biliran. This initiative is set to enhance the accessibility and convenience of Metro’s services for local communities, contributing to the improvement of the quality of life for residents. These new stores are a testament to MRSGI’s dedication to extending its reach and ensuring that exceptional retail experiences are available to a broader market.
Adding to this growth is the inauguration of a state-of-the-art distribution center in Santa Rosa, Laguna. This modern facility, spanning three hectares, is equipped with advanced features such as selective racking systems and solar panel-ready infrastructure. With a capability to handle up to 25,000 cases daily for both inbound and outbound processes or a maximum throughput of 1.5 million cases monthly, this distribution center will significantly bolster MRSGI’s supply chain capabilities and support its expansive network of stores.
“Our new distribution center is a crucial part of our growth strategy,” Mr. Alberto remarked. “By investing in advanced infrastructure and sustainable practices, we are enhancing our efficiency and ensuring we can meet the needs of our growing network. This facility represents our ongoing commitment to operational excellence and community support.”
Innovating and Supporting Local Enterprises
Photo shows MRSGI President and Chief Operating Officer Manuel Alberto and employees showcasing the benefits for businesses at the launch of the Mareng Ems program.
MRSGI’s commitment to innovation extends beyond physical expansion. The introduction of the Mareng Ems Program exemplifies MRSGI’s dedication to fostering robust business partnerships. This comprehensive support system offers various benefits to businesses within the Sari-sari Store and Hotel, Restaurant, and Catering (HoReCa) sectors. Through the Metro Business Club (MBC) membership, partners gain access to rewards, rebates, and essential services, reinforcing MRSGI’s role as a reliable ally in their growth journey.
The Bayanihang Metro Caravan is another key initiative, exemplifying MRSGI’s dedication to local entrepreneurs. In collaboration with the Department of Trade and Industry (DTI), this program provides a platform for micro, small, and medium enterprises (MSMEs) to showcase their products at major festivals across the Visayas and Luzon. This initiative offers local businesses valuable exposure and contributes to their growth by providing resources and support.
“Our various programs and initiatives are designed with one goal in mind: to foster growth and create opportunities. Whether it’s through innovative support systems or community-focused events, we are committed to empowering businesses and driving sustainable development. These efforts are integral to our vision of being a catalyst for positive change in the retail sector,” Mr. Alberto stated.
Expanding Horizons with New Retail Formats
Metro Value Mart in Lancaster New City Gen. Trias, Cavite
As part of its strategic expansion, MRSGI has introduced a new neighborhood mini-mart format, Metro Value Mart, in Lancaster New City General Trias, Cavite. Developed in response to consumers’ growing preference for convenient, close-to-home shopping options, Metro Value Mart is designed to cater to the daily needs of local residents with a curated selection of international and local goods, general merchandise, home care products, health and beauty items, and fresh and frozen foods.
Additionally, MRSGI has recently launched the Metro Home Improvement store at Marquee Mall, Angeles. This new format aims to meet the demands of homeowners and DIY enthusiasts by providing a broad range of home improvement products, tools, and materials. The store’s extensive selection, including hardware, home decor, and gardening supplies, caters to those looking to enhance their living spaces.
Expanding into specialized retail formats such as Value Mart and Home Improvement supports MRSGI’s broader strategy of diversification. By offering a variety of shopping experiences tailored to specific customer needs, MRSGI aims to address new market segments and enhance its presence in the retail industry. This approach also highlights the company’s adaptability to emerging trends and shifting consumer preferences.
Metro Home Improvement store in Marquee Mall, Angeles
“Building on the launch of our mini-mart and home improvement formats, we are focused on identifying opportunities to introduce these concepts in key regions across the country. Our objective is to broaden the accessibility of Metro’s diverse shopping experiences and to align with evolving customer preferences,” said Alberto.
A Vision for the Future
“With a current network of 64 branches and an ambitious goal to reach 160 stores by 2027, MRSGI is dedicated to sustainable growth and innovation. As we expand, our focus remains on enhancing service quality, supporting communities, and driving customer satisfaction. Our commitment to thoughtful expansion, innovation, and community engagement guides us as we build on our strong foundation and aim to positively influence the retail landscape,” concluded Mr. Alberto.
As MRSGI forges ahead, its commitment to growth and enhancement remains unwavering, promising exciting developments and opportunities for both the company and the communities it serves.
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