Hapee toothpaste was launched in 1988, the same year as the Seoul Olympics. Cecilio K. Pedro, Lamoiyan Corporation’s founder, shares how he was able to capitalize on the Olympics fanfare to increase brand awareness for the toothpaste.
Read the related article: https://www.bworldonline.com/bw-launchpad/2024/08/21/615150/how-hapee-toothpaste-became-known-through-the-olympics/
Interview by Patricia Mirasol
Video editing by Arjale Queral
