Wednesday 17 December, 2025
A groundbreaking project, spearheaded by entrepreneur Dragos Dobrescu, is set to transform Romania’s most famous legend into Europe’s largest entertainment destination.
Dubbed “Dracula Land,” the world’s first and largest Dracula-themed tourist complex is currently under development on 160 hectares of land, just a short 15-minute drive from Bucharest’s international airport. The ambitious project, officially launched on December 3, is expected to be completed with a private investment of €1 billion and will not involve any public state funding or European funds.
According to Dobrescu, Dracula Land will be much more than a traditional theme park, with plans for a 780,000-square-meter park divided into six immersive zones, a 22,500-seat arena for concerts and esports competitions, three hotels totaling 1,200 rooms, a 50,000-square-meter water park featuring one of the largest wave pools in Europe, a luxury fashion outlet developed in collaboration with The Mall Firenze team, a 4.5-kilometer professional racing circuit, and a 15,000-square-meter technology hub designed to accommodate over one thousand workstations for startups in the gaming, artificial intelligence, and digital creative industries.
The man behind the project, Dragos Dobrescu, brings a wealth of experience to Dracula Land. As the founder of the Monolit brand, he has successfully developed Vitalitas, currently the largest senior care center in Europe, demonstrating his ability to deliver large-scale projects. In addition, Dobrescu has assembled a strategic advisory team that includes former Romanian Prime Minister Florin Cîțu through BNV Advisory, providing high-level financial and regulatory expertise to the project.
In a statement at the project’s launch, Dobrescu emphasized that Dracula Land is more than just a theme park, it is a national symbol that showcases Romania’s ability to create world-class landmarks. He believes that the project, which brings together tourism, technology, culture, and innovation, will serve as a sustainable economic engine for the country for generations to come.
The themed zones of Dracula Land draw inspiration from the rich gothic imagination associated with Romania’s most famous legend. “Transylvania” will feature traditional villages set against the picturesque Carpathian Mountains, while “London Town” will transport visitors to the foggy streets of Victorian England. The “Port of New Orleans” zone promises to capture the mystical charm of Louisiana. With over 40 attractions, all designed by Creative Studio Berlin, known for their collaborations with Europa-Park, Germany’s largest theme park, visitors are sure to be immersed in the Dracula legend.
In a forward-thinking approach, the developers of Dracula Land have created a complete “digital twin” of the park, built in Unreal Engine 5. This metaverse-style platform will allow audiences from around the world to experience the park virtually, participating in concerts and events that are synchronized in real-time with the physical space. The digital ecosystem will also feature DraculaCoin, a native token that can be used seamlessly in both physical and virtual environments, as well as NFT-based systems for digital ownership and AI-assisted personalization. This innovative approach places Dracula Land at the forefront of entertainment destinations, fully integrating traditional physical entertainment with advanced digital experiences.
The project has been in the works for years, with Dobrescu’s team spending eight years consolidating 83 land parcels into a compact 160-hectare site, followed by over three years of studies and master planning. The development has attracted an impressive list of international partners, including Creative Studio Berlin for attraction design, Piuarch Milano and The Mall Firenze Team for retail, RB+P for architecture, as well as Deloitte and Țuca Zbârcea & Asociații for financial and legal advisory.
Zoning approval is estimated for mid-2026, with construction set to begin in September of the same year, and an anticipated opening as early as 2027. The project is expected to attract approximately three million visitors annually in its initial phase, creating over 5,000 direct and indirect jobs in tourism, technology, and services. The projected economic impact is estimated to reach €5 billion over the next decade, alongside significant fiscal revenues and benefits for regional development.
For Romania, Dracula Land represents a landmark that can compete with established European destinations and provide a compelling reason for the millions of tourists who pass through Bucharest each year to extend their stay. With direct highway access and proximity to one of Europe’s most vibrant capitals, the project is poised to firmly establish Romania on the global entertainment map.
For more information on Dracula Land, please visit www.draculand.com or contact press@draculand.com.