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Degussa reveals how Christmas is the start of building wealth

Frankfurt am Main – As the holiday season approaches, people’s focus shifts to the importance of lasting values. In recent years, there has been a growing trend of individuals turning to gold as a reliable form of investment – a representation of permanence, security, and responsible asset management. As 2025 comes to a close, Degussa is showcasing how precious metals can not only bring joy, but also aid in building and preserving wealth for future generations.

Gold: A Symbol of Cross-Generational Value

With an increasing number of investors seeking stable alternatives, gold has emerged as a solid foundation for long-term security. Whether it be in the form of small units or larger bars, even modest amounts can contribute significantly to the creation of lasting wealth.

Christian Rauch, CEO of Degussa, states: “Gold is a timeless asset that holds its value across generations. It represents security, trust, and the responsibility of passing on wealth wisely. This year, we have curated something special for our Degussa Advent calendars in our branches – providing inspiration for those looking to give a gift with genuine value this Christmas.”

Inspiration for Lasting Value this Christmas

The Degussa Advent calendar showcases a wide range of gift ideas in the lead up to Christmas – from small tokens of appreciation to high-quality and valuable gifts. Precious metals have the ability to accompany family and friends throughout their lives, and Degussa is dedicated to supporting customers in their desire to share lasting value in the form of coins, bars, and unique gift ideas.

Holiday Opening Hours

Degussa will be open during the festive season to ensure that customers can purchase their gifts in a timely and stress-free manner.

Monday, Tuesday, Thursday, Friday: 9 a.m. – 5 p.m.

Wednesday: 9 a.m. – 7 p.m.

Visit us and discover how effortless it is to offer a gift with lasting value.

Media Contact:

Degussa Holding AG, Oberneuhofstrasse 12, 6340 Baar, Switzerland;

Andrea Haener, email: presse@degussa.com

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