Zug/Berlin, November 25, 2025 – In an effort to revolutionize the energy market, Swiss green tech scale-up PLAN-B NET ZERO AG has announced its new strategic direction with Neo Energy. Founded in April 2023 by Bradley Mundt, the company aims to transform sustainable energy from a commodity into a digital lifestyle experience.
Neo Energy is a new industrial category that combines renewable energy, artificial intelligence, big data, and community building to create a holistic energy experience. The company’s goal is to not only make energy usable, but also tangible for its customers.
“Neo Energy describes the transformation of energy from a pure supply product to an intelligent, digital, and emotionally user-centred lifestyle,” explains Bradley Mundt, founder and CEO of PLAN-B NET ZERO AG. “We combine 100 per cent renewable electricity with AI-driven personalisation, gamification, and a growing portfolio of non-energy services. Together, these elements create an ecosystem that engages customers in the energy transition in a transparent, intuitive, and motivating way.”
One of the key components of the new strategy is the use of big data to better understand energy behaviour and enable personalised optimisation. This includes real-time consumption analyses, forecasts, individual savings potential and automated recommendations. The company aims to empower its users and make energy decisions data-driven and easy to understand.
In addition, PLAN-B NET ZERO AG emphasizes the power of community in driving the energy transition forward. The company encourages its users to share their experiences, make their impact visible, and become part of a digital energy network where everyone learns from and motivates one another. This social aspect makes the energy transition accessible and relevant to everyday life.
As part of the new strategy, the company has implemented a comprehensive rebranding. With a modern design, clear tonality, and a fully digital customer experience, PLAN-B NET ZERO AG aims to position energy as an experience equal to modern digital lifestyle products.
“Neo Energy is our answer to an energy world that has stayed functional instead of progressive,” says Mundt. “We make energy smart, transparent, and collaborative. With this strategy, we are not only scaling our company, but also actively accelerating the transition to a climate-neutral future.”
Neo Energy forms the basis for PLAN-B NET ZERO AG’s further growth strategy. The company has planned further product innovations for 2026 and beyond, which will connect energy even more closely with everyday life, personal lifestyles, and future digital technologies.
About PLAN-B NET ZERO
PLAN-B NET ZERO is a GreenTech scale-up based in Zug, Switzerland. Founded in April 2023 by Bradley Mundt, the company is a pioneer of the new industrial category NEO ENERGY.
Their aim is to transform sustainable energy from a commodity into a lifestyle product through AI, gamification, and innovative added value. With smart AI optimization and a portfolio of non-energy products and services, PLAN-B NET ZERO is creating a lifestyle brand that is rethinking the world of energy.
Contact
For any media inquiries or further information, please contact:
Julia Schnitger
E-Mail: presse@planbnetzero.com
Web: www.planbnetzero.com