TokenFi, a leading tokenization platform, has announced a three-month partnership with financial news brand New to The Street. The partnership aims to increase the platform’s visibility by combining televised interviews, commercials, and prominent billboard coverage in New York City as part of a national campaign.
Through this partnership, TokenFi will have bi-monthly interview segments on Fox Business and Bloomberg Television, with distribution reaching an estimated 219 million U.S. households. Additionally, TokenFi commercials will air more than 100 times each month across CNBC, Fox Business, and Bloomberg during business programming hours, with 50 extra Bloomberg spots scheduled in the second month.
One of the highlights of the campaign is the takeover of the Reuters 42nd Street digital billboard in Times Square, where TokenFi advertising will run 20 times an hour, four weeks each month. The campaign will also showcase related projects Floki and Valhalla.
Content from the broadcasts will be archived on New to The Street’s YouTube channel, which has over 3.4 million subscribers, and shared across its various social media platforms. Monthly press releases and syndicated coverage will also be distributed to major business desks at ABC, NBC, CBS, and Fox.
In addition to the media coverage, TokenFi will engage directly with investors through various events in New York City, including broker meetings, retail gatherings, and presentations to accredited investors and family offices.
According to Vince Caruso, co-founder and chief executive of New to The Street, this campaign aims to introduce TokenFi to both institutional and retail audiences by utilizing a combination of broadcast, digital, and outdoor coverage.
The series is set to begin in October 2025, with TokenFi interviews airing during prime hours on Fox Business and Bloomberg. This partnership is distributed by https://pressat.co.uk/.