Nomad eSIM has joined forces with beIN SPORTS, the official broadcaster of Formula 1™, to offer fans a unique way to experience the Singapore Grand Prix this weekend.
The partnership is designed to keep fans and athletes seamlessly connected throughout the race weekend, enabling them to focus on the moments that matter most.
Featured in beIN SPORTS’s original series Off The Grid, Nomad eSIM takes centre stage in a special segment called The Fan Connection.
The episode follows Liam Bushrod, an avid F1 superfan on a mission to cycle to every circuit on the calendar. From the sun-drenched routes of Australia to the illuminated streets of Singapore, Liam’s adventure reflects a deep passion for motorsport and the extraordinary lengths he goes to in order to live and breathe the sport.
Nomad eSIM plays a vital role in keeping Liam connected across borders, allowing him to share his journey in real time — from video calls with his family to uploading content on the move and navigating unfamiliar cities.
His ride into Singapore highlights how connectivity brings fans, families, and communities closer together, even across vast distances.
The collaboration with beIN SPORTS brings Liam’s story to life, following his journey as he faces challenges, shares candid moments, and creates unforgettable memories. Nomad eSIM ensures that his experiences unfold live, giving fans the feeling of travelling alongside him.
The story is showcased in a 4–5 minute feature on Off The Grid, complemented by cut-down edits and social-first reels distributed across beIN SPORTS’ broadcast, streaming platform, and social channels. Fans can delve deeper with exclusive behind-the-scenes content, interactive Q&As, and digital highlights that capture the spirit of Liam’s adventure.
Beyond the race itself, viewers get to enjoy the personal details — the gear Liam carries, the small discoveries along his route, and the honest, human moments that highlight the heart of his mission.
For Nomad eSIM, this collaboration celebrates global connections, supporting fans wherever their journey takes them.
Shern Ng, General Manager of Nomad eSIM, said: “We believe in powering freedom without limits and staying connected wherever your journey takes you. Partnering with beIN SPORTS, the official broadcaster of F1 is an exciting opportunity for us to connect with fans everywhere and engage with communities that, like us, thrive on speed, innovation, and living at the cutting edge.”
The Fan Connection premiered on 3 October as part of Off The Grid and continues to feature on beIN SPORTS channels and social media platforms.
To mark the Singapore Grand Prix weekend, Nomad is offering a limited-time 20% discount on Nomad eSIM plans across Asia (*T&Cs apply) using the code RACE20.