Bratislava, 02 September 2025 – ALPINRESORTS.com, a trusted name in hassle-free and affordable ski hire across Europe since 2006, has announced a major rebranding. The company will now operate under the new name Alpy.com, reflecting its international ambitions and solidifying its position as the number one online platform for ski rental.
Despite the change in name, Alpy.com will continue to offer the same trusted benefits that skiers have come to know and love. These include savings of up to 65% on ski hire compared to on-site rental, access to over 1,150 partner shops in 11 countries, free cancellation until the day before pick-up, and multilingual support with response times of under 24 hours.
“We are excited to take the next step with Alpy.com,” says Gunther Dillersberger, CEO of Alpy.com. “Our goal is to make ski hire easier, more international and more enjoyable for the next generation of winter sports enthusiasts, without compromising on service.”
Alpy.com’s focus on customer satisfaction and use of cutting-edge technology has made ski rental as easy as possible for nearly two decades. Whether it’s a family holiday in the Alps, a spontaneous ski weekend in the Pyrenees, or a snowboard trip to Italy, Alpy.com makes the process stress-free. Customers can book equipment online in just a few simple steps, pick it up at a local shop, and hit the slopes.
To accompany the rebrand, Alpy.com has enlisted Asterix the Gaul as their brand ambassador. With his adventurous spirit, Asterix embodies the values of Alpy.com: reliability, boldness, and joy.
In light of the rebrand, here are some key FAQs:
Why did ALPINRESORTS.com become Alpy.com?
Alpy.com was chosen to make the brand more clear, memorable, and mobile-friendly for international customers.
Since when has ALPINRESORTS.com existed?
The brand was founded in 2006 and has since processed over 1.2 million bookings since 2009.
What are the advantages of booking ski hire with Alpy.com?
Customers can save up to 65%, choose from over 1,150 partner shops in 11 countries, and book online in just a few quick steps. Additionally, cancellations are free until the day before pick-up.
How does booking with Alpy.com work?
Booking with Alpy.com is simple – just select the desired ski resort and equipment, complete the booking online in a few steps, and collect the gear directly from the chosen shop.
About Alpy.com
Alpy.com, formerly known as ALPINRESORTS.com, is Europe’s leading online marketplace for ski hire. Founded in 2006, the brand has been synonymous with easy online booking, competitive prices, and reliable access to high-quality winter sports equipment. With over 1.2 million bookings since 2009, Alpy.com is the go-to destination for ski hire in Europe.
Press Contact:
Florian Schnabel
Brand Manager
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