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After 35 years shaping landscapes across the South East with GWF Groundworks and Construction Ltd., founder George Fairbrass has announced the launch of GWF Plant Sales, a new venture dedicated to excavator sales across the region.
Adding to this milestone, George has also been awarded the Most Unstoppable Brand Award at an exclusive UK-based intensive business retreat. The honour recognises his relentless drive, career-long achievements, and GWF’s long-standing reputation across East Sussex, Surrey, and Kent.
Despite three-and-a-half decades in the industry, George remains as passionate as ever. “I’ve been in this industry for 35 years, and every day still feels like day one,” said George Fairbrass, Founder of GWF Groundworks and Construction Ltd.
“Launching GWF Plant Sales is proof that experience and passion never go out of style. We’re not slowing down; we’re just getting started.”
The Most Unstoppable Brand Award celebrates businesses and leaders who combine durability with innovation, showing that long-term success and fresh thinking can work hand in hand. George’s commitment to quality, reliability, and forward-looking solutions has helped establish GWF as a trusted name in groundworks and construction — and now, plant sales.
From overseeing major groundwork projects to expanding into machinery sales, George Fairbrass continues to set the standard for ambition, innovation, and resilience in the South East’s construction sector.