HomeIndices AnalysisEvlo and Moneyline Unite to Support Non-Prime Borrowers with Vital Financial Services

Evlo and Moneyline Unite to Support Non-Prime Borrowers with Vital Financial Services

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Evlo, a responsible UK consumer lender dedicated to assisting individuals across the credit spectrum, has announced a new collaboration with community finance provider Moneyline. The initiative is aimed at helping underserved non-prime borrowers gain access to crucial financial assistance at the moments they need it most.

Each month, thousands of people apply for credit through Evlo but may fall outside the company’s lending criteria. This partnership ensures these applicants are referred to Moneyline – a respected not-for-profit lender specialising in small, affordable loans for those facing the greatest risk of financial exclusion.

“We know that not everyone who applies for credit with us will be eligible, but we believe in doing right by every customer,” said Asif Nadeem, Chief Transformation Officer at Evlo.

“This partnership means that even when we can’t lend, we can still point customers toward helpful, trusted resources — like those offered by Moneyline — that may support them on their financial journey.”

For customers where credit isn’t the solution, customers will gain access to Moneyline’s MoneyToolkit — a free digital hub offering budgeting tools, gambling support, cost-saving tips, and an embedded benefits calculator that helps individuals identify unclaimed government support they may be entitled to. This toolkit is designed to empower customers to take control of their finances, improve their financial resilience, and reduce reliance on credit for essential needs.

“This partnership is about shared values,” added Shiona Crichton, CEO at Moneyline. “Evlo is acknowledging that a customers ability to afford the loan and provide a good outcome comes first and, by working with us, they’re helping customers take control of their financial journey even if it starts in a different direction.”

With rising costs of living and ongoing barriers to mainstream credit, non-prime and underserved households often turn to unregulated or harmful lending alternatives. By working together, Evlo and Moneyline aim to offer a safer, supported route, ensuring that people don’t fall through the cracks simply because of where they are on the credit spectrum.

Together, Evlo and Moneyline are demonstrating how collaboration between commercial and social lenders can improve access to credit, protect vulnerable consumers, and promote financial inclusion at scale.

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