Cherie Blair Foundation for Women and Yodel Mobile by NP Digital Partner to Boost Reach of HerVenture App Among Women Entrepreneurs in Nigeria
London, United Kingdom – July 28, 2025 – Leading app growth agency Yodel Mobile by NP Digital has announced a partnership with the Cherie Blair Foundation for Women to provide pro-bono app marketing support for HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs.
The partnership aims to enhance the visibility and conversion of HerVenture in the Nigerian app store, a key growth market for the app. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support at no cost to the Foundation.
Developed by the Cherie Blair Foundation for Women, HerVenture offers personalized, bite-sized business training on topics such as launching a business, managing finances, and e-commerce. It also provides access to a network of peers and local events, creating a strong community of female founders.
Arazoo Kadir, Agency Growth Director at Yodel Mobile, expressed excitement about leveraging the agency’s expertise to empower HerVenture’s mission of uplifting women entrepreneurs. “Our charity initiative, first launched in 2019, reflects our dedication to levelling the playing field in the digital ecosystem, particularly for underrepresented communities. We’re proud to offer our expertise to drive app growth where it matters most,” said Kadir.
The six-month ASO program, which kicked off in June 2025, will focus on optimizing HerVenture’s app store listing for the Nigerian market through tailored localization. This will enhance visibility and conversion in a region where the app has the potential to transform thousands of lives.
Emily Scott, Director of Programs and Impact at the Cherie Blair Foundation for Women, expressed enthusiasm about the collaboration with Yodel Mobile and how it will help expand their reach and deepen their impact in Nigeria. “Their support will be instrumental in helping us expand our reach and deepen our impact in Nigeria, where many women entrepreneurs lack access to traditional training and mentorship opportunities,” said Scott.
This partnership is part of Yodel Mobile’s wider pro-bono program, which includes two annual initiatives: one supporting charitable organizations and another dedicated to empowering Black founders. Each year, a small number of purpose-driven apps are selected through an open call to receive expert marketing support.
Founded in 2007, Yodel Mobile specializes in full-funnel mobile marketing strategies, including app store optimization (ASO), paid media management, retention, engagement, and monetization strategies. The agency, now part of NP Digital, has driven success for leading brands such as B&Q, UKTV, Afterpay, Yodel Delivery, and TUI.
The past year has marked a period of significant momentum for Yodel Mobile, with rapid global expansion, major client wins, and global recognition, including the Sunday Times Best Places to Work 2025, App Marketing Agency of the Year 2024, Most Effective ASO Campaign 2023, and a spot on the Culture 100: Greatest Places to Work 2024.
About Yodel Mobile:
Yodel Mobile by NP Digital (Yodel Mobile) is a leading app growth consultancy, specializing in full-funnel app marketing strategies, including app store optimization (ASO), user acquisition, retention, engagement, product CRO, and monetization. Yodel Mobile has helped scale some of the world’s most successful apps across industries, driving sustainable growth through data-led strategies.
Since its founding in 2007, Yodel Mobile has partnered with start-ups, scale-ups, and enterprise clients to launch and scale over 1,500 apps. Clients include Gymshark, Holland and Barret, UKTV, Global Player, Breast Cancer Care, and Wowcher.
About Cherie Blair Foundation for Women:
The Cherie Blair Foundation for Women exists to create a future where women everywhere enjoy equal economic opportunities so they can thrive. Together with partners around the world, we work with women in low and middle-income countries so they can start, sustain, and grow successful enterprises. We collaborate to create fairer business environments so women are not constrained by gendered barriers and can reach their potential on their terms.
Since 2008, our training and mentoring services have supported 300,000 women to build successful micro, small, and medium enterprises in over 100 countries. By blending insights from research, strong partnerships, and pioneering technology, we open doors for women entrepreneurs to skills, confidence, networks, finance, and markets. We press for change to stop millions of women from being held back from having the choice and opportunity to thrive.
Our gender transformative approach means women can achieve their economic objectives. They create a better future for themselves, their families, and their communities. They contribute to thriving, fair economies, and global economic justice.