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Chelmsford in Essex is now home to a new ITS store, offering a fresh and interactive approach to tool shopping for professionals and DIY enthusiasts alike. The latest opening follows the successful rollout of ITS’s innovative store concept, first tested earlier this year in Harlow.
The store introduces ITS’s “Shop in Shop” concept, designed with PowerZones dedicated to leading tool brands such as DeWalt, Makita, Milwaukee, Festool, and Bosch. With a range exceeding 6,000 items, the format encourages customers to get hands-on—browsing and comparing tools in a fully accessible showroom layout.
Paul Hubbard, Director at ITS, described the launch as a significant step forward for the company. “Earlier this year we launched our new tool store concept in Harlow, and the feedback from customers has been incredible. We’re thrilled to bring the same innovative format to Chelmsford. This store is about giving customers the best possible experience, service and advice,” he said.
First time customer Tom Reynolds, who visited the store said: “I’ve never been in a tool shop as impressive as this – it’s like tool heaven. The choice and layout are incredible, and you can easily compare everything before you buy.”
Local Jobs and Community Investment
The new store represents a substantial investment in the local area, creating jobs in retail, logistics, and store operations. ITS, which has been steadily expanding, views Chelmsford as a key location for serving both trade professionals and keen DIY’ers in Essex.
Opening Weekend Event
To mark the launch, ITS is hosting an opening event on Friday 25 and Saturday 26 July. Milwaukee, one of the leading global tool brands, will headline the event with its interactive demonstration vans. Experts from other major brands will also be on hand to provide live demonstrations, offer specialist advice, and run exclusive deals and giveaways. Interactive games and activities are planned throughout the weekend, making it a celebration for customers of all ages.
Store Details
The new ITS Chelmsford store is open Monday to Friday from 7am to 8pm, Saturday from 8am to 5pm, and Sunday from 10am to 4pm.
Store Address: 5 Montrose Road, Chelmsford, Essex, CM2 6TE