London, England – The Tenth Man, a leading creative and production studio, has recently released their latest research report entitled “On The Menu”. The report delves into the concept of food as more than just nourishment, but also as a means of connecting people to their communities, culture, and identity.
Featuring in-depth editorial insights and interviews with influential figures in the modern food industry, such as Ashley Palmer-Watts of The Devonshire, Marcus Patrick Brown of Service Works, and Clement Ogbonnaya of Prince of Peckham, the report explores the current state of food consumption, its impact on society, and what it means for brands.
One of the key highlights of the report is its examination of the rise of supper clubs and communal dining as a response to the growing issue of loneliness. Additionally, the report also takes a closer look at the modern medicinal food movement, which draws inspiration from ancient wellness traditions.
The Tenth Man is known for its diverse range of research reports, which cover a variety of cultural topics ranging from gaming to drugs, and now food. By studying different aspects of culture and understanding the people and communities within them, The Tenth Man aims to provide valuable insights for brands to leverage and grow.
Combining research, editorial, and visual storytelling, “On The Menu” is a thought-provoking report that aims to inspire new thinking across various industries, not just the food and beverage sector.
Jen Reid, Strategy Director at The Tenth Man, explains the motivation behind the report, stating “Food may not be what you do, but it’s what your customers love. We created this report to showcase the many opportunities that still exist in this space, not just commercially, but also creatively. Culture moves fast, and the brands that will succeed are the ones that show up in unexpected places with relevance and boldness, regardless of their category.”
The full report is now available for download at thetenthman.com/onthemenu.
About The Tenth Man:
The Tenth Man is an independent creative and production studio with offices in London and Dublin. Powered by culture and entertainment, their team works with clients around the world to provide innovative insights and strategies for business growth. Distributed by https://pressat.co.uk/.