Wattens – The shareholders of Swarovski have reached an important decision on Wednesday, June 18th, 2025. In a unanimous vote, they have agreed to create an integrated Crystal Group by incorporating its Wattens-based business. This decision marks the beginning of the next phase of successful business development for the company.
After settling all legal disputes, the Swarovski, Weis, and Frey families have come together to lay the foundation for developing their companies independently. This includes Tyrolit and Swarovski Optik in addition to the Crystal Business. The families are looking to create new and unique opportunities for dynamic growth for each of their businesses.
The success of the Crystal Business over the past four years has confirmed the progress of the company’s turnaround. With the creation of an integrated Crystal Group, Swarovski is poised for accelerated and profitable growth, including the modernization of the Wattens site. This site will also serve as Swarovski’s global innovation hub.
Swarovski Crystal, founded 130 years ago by Daniel Swarovski, is one of Europe’s largest family-owned luxury companies. Today, the Swarovski Group is owned by family shareholders of the fourth, fifth, and sixth generations.
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