Transactworld Digital Services Ltd., a Nigerian financial technology company licensed by the Central Bank of Nigeria, has announced a major development in the country’s fintech industry. The company, which is behind the popular payment service Transactpay, has enabled its merchants to accept payments directly from the largest mobile money ecosystem in Nigeria.
With over 40 million users and 10 million+ daily transactions, this platform has become a game-changer for Nigerian merchants. In the past, fintech conversations in Nigeria have focused on features such as APIs, dashboards, and QR codes. However, Transactworld Digital Services Ltd. believes that the real power lies in distribution.
“We’ve turned the most widely-used payment app in Nigeria into a sales channel for Transactpay merchants,” says Ernest Obi, Co-founder and CEO of Transactworld Digital Services Ltd.
This move means that merchants no longer have to wait for customers to make payments. Instead, they can now reach out to over 40 million potential customers who are already using the app. This includes businesses of all sizes, from hair vendors on WhatsApp to market women, creators, and SaaS startups.
According to Transactworld Digital Services Ltd., their goal is not just to provide a payment tool, but to become the single most powerful customer acquisition engine in Nigerian commerce. Their latest move positions them as a modern alternative to traditional payment platforms like Paystack and Flutterwave, with a focus on distribution and customer access.
“We bring 40 million potential customers,” teases the company’s campaign, emphasizing their commitment to empowering everyday businesses in Nigeria.
Transactworld Digital Services Ltd. is licensed by the Central Bank of Nigeria as a Payment Solution Service Provider. Their flagship product, Transactpay, enables businesses of all sizes to accept local and international payments via bank transfer, card, QR, and now, directly from OPay mobile wallets.
For more information, visit their website at https://www.transactpay.ai/.