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J2 Flooring Ltd, a leader in stylish and high-performance Luxury Vinyl Tile (LVT) flooring, has officially acquired VAR Technology Ltd, a renowned name in LVT precision cutting and bespoke flooring design.
This strategic move signals a bold advancement in J2 Flooring’s commitment to product innovation, enhanced design leadership, and international market growth.
As part of the acquisition, VAR Technology founder Shaun Baston joins the J2 Flooring board as both Director and Shareholder. Known for developing state-of-the-art LVT cutting methods that enable advanced customisation and flawless finishes, Shaun’s creative and technical strengths are expected to significantly boost J2’s design innovation journey.
“This is more than a commercial acquisition — it’s a strategic alliance that aligns perfectly with our vision for the future,” said Stephen Latham, Managing Director of J2 Flooring Ltd. “By integrating VAR’s exceptional technical capabilities and creative talent into the J2 business, we are enhancing our ability to innovate quickly, respond dynamically to market trends, and control every aspect of the production process from concept through to completion. This will enable us to offer our customers even more design flexibility, faster lead times, and the consistent product quality they expect from a premium supplier.”
VAR Technology has earned industry-wide respect for its ability to transform standard LVT products into intricate, custom-designed installations — including herringbone effects, geometric tiling, and entirely bespoke creations. Its technical excellence perfectly complements J2’s distribution reach and in-house design ethos.
“Joining forces with J2 Flooring opens the door to a new era of design and production possibilities,” commented Shaun Baston. “This move empowers us to take our technical innovations to a broader market and to collaborate closely with J2’s talented team to bring fresh, original flooring concepts to life. Our shared goal is to push the boundaries of what’s possible with LVT — both in terms of visual impact and product performance.”
In addition to unlocking new design capabilities, the acquisition also helps advance J2’s goal of investing in UK-based production. By consolidating key operations, the company aims to reduce reliance on overseas supply chains and deliver improved speed, agility, and quality assurance across its projects.
Customers can anticipate exciting developments in the months ahead, including a wider product selection, faster turnaround, and fully tailored flooring solutions. International growth is also a focus, with J2 targeting export markets where demand for luxury LVT continues to climb.
“We see this as a transformational step — one that will not only strengthen our position in the UK flooring market but also allow us to compete more effectively on a global scale,” added Stephen Latham. “We’re excited about the future and the unique value this partnership will create for our customers, suppliers, and partners.”