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Diamond Home Support has today revealed plans for a major UK-wide expansion as the home cleaning provider moves to meet rising consumer needs across multiple age groups.
Operating from over 100 local branches, the company is now preparing to increase its national coverage in light of long-term growth trends in home-based support and lifestyle services.
This new strategy will boost the company’s ability to assist a broadening demographic — including young professionals under 35, who are now the top users of cleaning services, older adults living independently for longer periods, and busy working families trying to balance careers and home life.
Managing Director Andrew Watton said: “This expansion is about meeting the needs of modern households. We’re seeing rising demand from people who need support at home. Whether that’s younger professionals, older clients, or families stretched for time. At its core, this is about helping people live better by giving them back time and support in their daily lives.”
The expansion will be underpinned by targeted investment aimed at growing the company’s reach into areas currently lacking local service provision. The move also supports Diamond Home Support’s longer-term vision of staying ahead of demographic shifts and growing expectations for reliable, in-home assistance.
Enhancements to the company’s internal operations and infrastructure will accompany the expansion, ensuring the wider network is well-equipped to maintain quality and responsiveness as it scales. As more people opt for outsourced help in managing the home, delivering a consistent service experience becomes even more crucial.
This development highlights the growing importance of domestic support in modern life. With increased workloads, shifting work patterns, and lifestyle pressures, many individuals now turn to regular cleaning services as a realistic solution for maintaining order at home.
Diamond Home Support has confirmed that part of the expansion will involve setting up new local offices in areas showing unmet or emerging demand. The organisation is committed to ensuring seamless delivery across all sites while upholding a uniform level of service nationwide.