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With domestic travel on the rise, the owner of a well-regarded guest house in Cambridge is advising holidaymakers to choose their accommodation thoughtfully to avoid misunderstandings and enjoy a more fulfilling experience.
Figures from RSM UK’s Hotels, Travel and Tourism Outlook 2025 reveal that 28% of UK consumers intend to take extended holidays within the country this year. Many are turning away from big hotel chains in favour of more intimate, independent options. Meanwhile, research from Verified Market Research (2025) shows that 44% of travellers are seeking more authentic and immersive stays, such as boutique guest houses, working farms, and family-run B&Bs.
With the increasing popularity of staycations, guest house owners are witnessing more instances of guests expecting hotel-style amenities that traditional guest houses don’t typically offer.
“Guest houses offer a different kind of experience,” says Inga Grigaitiene, owner of A & B Guest House in Cambridge. “You get a warm, personal welcome, a comfortable stay, and plenty of local knowledge but you won’t always find 24-hour concierge service or spa facilities, nor should you expect that. That’s part of the charm.”
The hospitality sector is undergoing a shift in priorities. According to the latest Travelodge Business travel trends report (2025), more than half of British travellers — 56% — now value personalised service and good value over luxury extras. At the same time, Statista (April 2025) reports that hotel prices have surged by over 9.3% in the last year, encouraging more people to consider alternative types of accommodation.
“A guest house stay is more than just a bed for the night — it’s a connection to the place and the people,” says Grigaitiene. “We’ve had guests return year after year, not just because of the rooms, but because of the warm welcome, tailored recommendations, and sense of familiarity.”
Located just a short walk from Cambridge train station, A & B Guest House offers well-equipped rooms with modern conveniences like keyless entry, creating a home-away-from-home feel. The property boasts a loyal following of returning guests, who regularly highlight the attentive and friendly service in their reviews.
As the busy summer season draws near, owners of independent accommodation are urging travellers to understand the distinct charm and benefits of staying in smaller, characterful properties.
“This isn’t about lowering expectations — it’s about aligning them with the kind of stay you truly want,” adds Grigaitiene. “Whether you’re after pampering or personality, Britain has something for everyone. But understanding the difference makes all the difference.”