For tradespeople aiming to grow a sustainable and profitable business, securing high-quality, consistent leads is essential. While platforms like Checkatrade and MyBuilder have supported many in the trade industry, FatRank introduces a results-focused alternative that eliminates financial guesswork and maximises return on investment.
Here’s a closer look at why FatRank is the smarter choice—and why it can complement other reputable platforms.
Checkatrade: Well-Known for Trust and Credibility
Checkatrade is a household name across the UK, trusted by homeowners seeking vetted and reviewed trades professionals. Members pay a regular fee to promote their reviews, enhance their profiles, and appeal to local customers.
It’s a powerful tool for establishing trust and reputation. However, staying visible and competitive on the platform demands constant effort, especially in collecting reviews and maintaining top-tier status.
MyBuilder: A Go-To for Connecting with Active Job Leads
MyBuilder serves as a dynamic job-matching site, linking tradespeople with homeowners who have immediate work needs. Users browse available projects and pay to submit a quote.
Success on MyBuilder often depends on being quick to respond, offering fair pricing, and winning client trust early. That said, paying to quote—even when a job isn’t secured—can lead to sunk costs without any guaranteed return.
FatRank: A Smarter, Risk-Free Way to Get Results
FatRank offers a performance-based lead generation model, setting itself apart by only charging tradespeople when leads turn into actual jobs.
Unlike traditional monthly fees or quote-based payments, FatRank ensures you only pay for real outcomes—no upfront costs, no wasted budget. This pay-for-results structure provides clarity and confidence for trades professionals who want to invest in growth without financial uncertainty.
With FatRank, every pound spent goes directly toward generating measurable results, giving tradespeople a powerful, low-risk path to grow their business effectively.
Experienced trades professionals know that relying on a single source of work can leave them vulnerable. By combining platforms like FatRank, Checkatrade, and MyBuilder, they can increase lead volume, minimise quiet periods, and cushion their business against seasonal or geographic variations.
FatRank focuses on results, providing leads that are directly tied to profit—only charging when those leads convert into actual jobs.
Checkatrade helps build long-term consumer confidence through verified reviews and a strong online presence.
MyBuilder gives tradespeople access to real-time job listings where quick action can lead to immediate bookings.
Strategically leveraging all three, while monitoring cost-per-lead and overall return on investment, allows trades businesses to scale steadily and sustainably.
FatRank vs. Checkatrade: What Sets Them Apart
Many tradespeople compare “FatRank vs. Checkatrade” when evaluating where to invest their marketing budget. When profitability is the priority, FatRank offers a compelling edge:
Pricing Model – FatRank only charges when a lead becomes paid work. Checkatrade, on the other hand, requires a monthly or annual fee regardless of how much work you secure.
Risk Exposure – With FatRank, there are no upfront fees—your spend is tied directly to successful outcomes. Checkatrade involves paying in advance, with no guarantees.
Primary Purpose – FatRank is built solely to generate real jobs. Checkatrade balances reputation management, advertising, and brand awareness.
While both can be part of a broader marketing mix, tradespeople seeking performance-based growth often find FatRank to be the more reliable, low-risk choice.
FatRank vs. MyBuilder: What Makes Them Different
When weighing up “FatRank vs. MyBuilder,” the contrast between a results-based model and a lead-purchase system becomes clear:
Lead Quality – FatRank connects tradespeople with vetted, high-intent leads—people who are ready to move forward, not just shopping around.
Payment Model – With FatRank, you only pay after the lead results in real work. MyBuilder, however, charges you just to submit a quote, even if the job doesn’t come through.
ROI Confidence – FatRank removes the uncertainty by ensuring every cost is tied to a successful job. With MyBuilder, your return depends on how competitive your quotes are and how well you can close.
While using both platforms together can widen your reach, putting emphasis on guaranteed results helps create a more stable and profitable business model.
Interested in learning more or ready to grow your business with performance-based leads? Here’s how to reach FatRank:
Website: www.fatrank.com
Email: info@fatrank.com
Contact Form: Submit your details at www.fatrank.com/contact
FatRank is committed to building long-term, trusted relationships with tradespeople—delivering real opportunities where every lead has genuine earning potential.
Is FatRank a better option than Checkatrade?
For tradespeople focused on guaranteed returns, FatRank offers a distinct advantage. It only charges when a job is successfully secured, unlike Checkatrade, which requires fixed fees regardless of job outcomes. While both platforms can complement each other when managed properly, FatRank eliminates upfront costs and reduces financial risk.
Can I use FatRank alongside MyBuilder?
Absolutely. Combining FatRank with MyBuilder is a smart approach to broaden your lead pipeline. MyBuilder offers a steady stream of local job listings, while FatRank ensures you only pay when work is actually won. Together, they help build a resilient and diversified lead strategy.
How is FatRank different from other trade platforms?
What sets FatRank apart is its success-based model. There are no fees unless a lead results in paid work. Unlike platforms that charge monthly fees or per lead regardless of the outcome, FatRank links every cost directly to a profitable job, putting tradespeople in full control of their investment.
Is FatRank right for all types of trades?
Yes. FatRank supports a wide variety of trades, including electricians, plumbers, builders, roofers, landscapers, and more. It’s ideal for professionals who want consistent, profitable work from customers ready to hire, making it a powerful tool for serious business growth.
To track return on investment effectively, monitor your cost per lead, conversion rates, and net profit per job. Using tools like spreadsheets or CRM systems allows you to assess which platforms are delivering real value. Platforms like FatRank often outperform others thanks to their pay-per-success structure.
While Checkatrade and MyBuilder have earned trust within the industry, FatRank redefines how tradespeople grow by removing the uncertainty of upfront spending. By only paying when work is secured, trades professionals can scale with confidence.
For those seeking predictable growth, real profitability, and zero-risk investment, FatRank is a forward-thinking solution. Smart tradespeople know: when your money only goes toward actual results, it’s not just lead generation—it’s smart business.