London, 14 April 2025 – Silver, a precious metal gaining international significance, is still an undiscovered treasure in the UK. Despite its lesser-known status compared to gold, silver has seen a remarkable price increase of 29% in 2024 alone. A new representative survey, conducted by market research institute YouGov on behalf of Degussa Group, reveals that silver remains a niche investment in the UK, with one interesting exception: the younger generation recognizes its potential and is making more targeted investments in this versatile metal.
Silver – not just for jewelry: an underrated investment
Silver is a metal commonly encountered in daily life, often in the form of jewelry or decoration. However, as an investment, it has previously played a minor role. Only 3% of respondents in the survey reported holding silver in the form of financial products such as ETFs or certificates. Traditional physical investments, such as silver bars or coins, are also relatively uncommon at approximately 14%. In contrast, gold is held by a much larger percentage of households as a stable investment.
Young adults show confidence in silver and the future
One interesting finding from the survey is that 18 to 24-year-olds are increasingly interested in silver as an investment. Nine percent of this age group are already making targeted investments in the metal – more than twice the average for the population as a whole. Christian Rauch, CEO of Degussa Group, sees this as a strong signal. “We want to make precious metals accessible for everyone, including young people who are already thinking about tomorrow. Silver has a particularly low barrier to entry when it comes to investing in precious metals.”
An attractive entry price, combined with the growing buzz surrounding future technologies, such as photovoltaics and electric vehicles, makes silver especially appealing to young investors. Silver plays a crucial role in many of these key technologies. “Silver symbolizes innovation, stability, and future technologies – as is increasingly being recognized by younger people,” notes Rauch.
A need for information meets immense potential
Despite the positive signals, there is still noticeable caution among many investors, with only 10% having specific plans to invest more in silver in the future. Approximately 59% currently rule out investing in silver, with 17% undecided. This hesitation is mainly due to a lack of knowledge about the tangible benefits of silver. Sixty-six percent of respondents see little difference between silver and gold, and only 26% cited the lower price as a benefit. Furthermore, only 21% of the population are aware of silver’s huge potential in pioneering technologies. However, this presents a great opportunity for raising awareness and highlighting silver’s potential as a promising investment in its own right.
Strong performance, strong argument
The numbers speak for themselves – since March 2020, the silver price has almost tripled from approximately 11 euros to its current level of 31 euros. In 2024 alone, the price of silver climbed by 29%, and by 21% in US dollars. The combination of industrial demand and growing investment interest is giving the metal impressive momentum, which is still underrated by many investors.
About the survey
The data is based on an online survey conducted by market research institute YouGov on behalf of Degussa Group. A total of 2,179 people were surveyed between 19 and 21 February 2025. The findings have been weighted by age, gender, and region and are representative of the UK population aged 18 and over.
About Sharps Pixley and Degussa Group
Sharps Pixley, a member of the Degussa Group, is synonymous with quality and reliability in the world of precious metals. As a professional partner for certified investment bars and coins, Degussa Group provides a comprehensive portfolio of services in connection with precious metal investments and is one of Europe’s market-leading bank-independent precious metal traders. With approximately 220 employees, the company currently operates 16 branches in Germany, Switzerland, Spain, and the United Kingdom.
For further information, please contact:
Degussa Holding AG, Oberneuhofstrasse 12, 6340 Baar, Switzerland Andrea Haener, email: presse@degussa.com
This article was distributed by Pressat on behalf of Degussa Group.