London, UK – squeezeit, one of the UK’s leading kids’ drinks brands, is excited to announce the launch of its newest flavour, Blue Raspberry, set to hit shelves this March. With a bold and bright blue packaging, this new addition to the squeezeit range promises to deliver a tangy-sweet punch that will surely capture the nation’s love for nostalgic, sweet-shop-inspired beverages.
The brand has experienced significant growth in the market over the past two years, with double-digit increases in sales. This success can be attributed to the brand’s fun-first and playful approach, which has resonated with Gen Alpha, families, and nostalgic adults. Building on the popularity of their Bubblegum flavour, which became a bestseller after its release in 2023, the launch of Blue Raspberry is supported by a nationwide social media campaign featuring prominent family-focused creators and kid-fluencers. The brand is expecting the new flavour to generate widespread user-generated content and create viral excitement.
“We are thrilled to introduce our new Blue Raspberry flavour,” says Kurt Hofer, owner and CEO of squeezeit. “After the phenomenal response to our candy-inspired Bubblegum flavour, we are confident that Blue Raspberry will be a hit with consumers all over the UK, especially with the current trend for nostalgic tastes.”
Starting April, squeezeit Blue Raspberry will be available in major supermarkets and cash-and-carries such as ASDA, Home Bargains, B&M, Iceland, and many more, making it a must-have new flavour for this year. For inquiries about stocking the product, please contact Oliver Stone at oliver.stone@squeezeit.com today.
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