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Novi, a leading UK-based digital marketing agency, has been awarded the Travel/Leisure Campaign of the Year at the UK Paid Media Awards 2025 for its outstanding work with English Lakes Hotels. This award celebrates Novi’s innovative approach, combining data-driven insights and creative execution to achieve remarkable results for its client.
The campaign stood out for its ability to effectively balance key performance indicators while ensuring efficiency, ultimately driving sustainable growth for English Lakes Hotels. Novi’s strategic focus on brand positioning, audience engagement, and optimised ad spend contributed to a 201% increase in conversion value and a 229% uplift compared to the previous year.
The judges commended Novi’s work, stating: “Novi’s campaign for English Lakes Hotels exemplifies a very sophisticated use of data-driven strategies to achieve remarkable results. Their ability to balance key performance metrics while ensuring strong commercial outcomes is particularly commendable. The strategic approach not only supported revenue growth but also ensured minimal disruption during the launch of a new website. Novi’s expertise in maximising ROI effectively set them apart.”
A key aspect of the campaign’s success was repositioning The Wild Boar as a standout countryside retreat. Novi refined messaging, improved ad targeting, and enhanced user experience, incorporating automation, bidding strategies, and real-time performance monitoring. By clearly defining each hotel’s brand identity, the campaign successfully increased engagement and conversions while maintaining cost efficiency.
This award underscores Novi’s ability to deliver cutting-edge paid media strategies, seamlessly blending data analysis with creative execution to help businesses in the travel and leisure industry thrive.
Vedant Bhatia, Senior PPC Lead and Account Manager for English Lakes Hotels, expressed his excitement: “We are absolutely thrilled to receive this award at Novi. This achievement is the result of a lot of smart and hard work from our incredible team at Novi and the fantastic collaboration with English Lakes Hotels. From being a finalist for the ‘Rising Star’ Award in 2024 to now winning the Travel and Leisure Campaign of the Year in 2025, this journey has been truly remarkable. I am proud and truly grateful for this recognition.”
Karina Davies, Senior Business Support Executive at Novi, also shared her thoughts: “Winning the award is a fantastic achievement for our team. At Novi, we pride ourselves on delivering results-driven campaigns that truly make an impact. Our collaboration with English Lakes Hotels allowed us to showcase the power of strategic paid media, and we are delighted to see our work recognised at such a high level.”
Aaron Crewe, Managing Director of Novi, added: “This award is a testament to our team’s expertise and commitment to delivering the highest standard of paid media strategy. By using a data-led approach and continually refining our methodology, we were able to achieve fantastic results for English Lakes Hotels. We look forward to helping more businesses in the travel and hospitality sector unlock their digital potential.”
Building on this success, Novi remains committed to helping businesses in the travel and hospitality sector enhance their digital marketing strategies. With a continued focus on innovation and data-led advertising, the agency is poised to drive even greater results for its clients moving forward.
English Lakes Hotels, which manages Lancaster House Hotel in Lancaster, is also a finalist in two categories at the North-West Family Business Awards: Leisure and Tourism, and Green Award – Large Business. The winners will be announced at the awards ceremony at the Titanic Hotel in Liverpool on 9 May.