James Smith, the award-winning tech entrepreneur and former CEO & Co-Founder of DevOpsGroup, announced today the launch of Critical Cloud, a next-generation cloud support company designed to empower tech-led SMBs with AI-enhanced, expert-led cloud operations. The official launch will take place during Wales Week London 2025, an annual showcase of Welsh innovation and business excellence.
Critical Cloud is tailored for tech-driven SMBs and scale-ups that already have world-class cloud engineers but need additional capacity, operational expertise, and real-time cloud support to effectively scale. This new model combines engineer-led expertise with intelligent automation to deliver seamless, transparent, and proactive cloud support. The company aims to help tech-led SMBs maximize uptime, optimize costs, and drive operational efficiency without vendor lock-in or unnecessary complexity.
According to Smith, the cloud managed services industry has long underserved tech-led SMBs, which are cloud-native, fast-growing, and led by expert engineers. Traditional Managed Service Providers (MSPs) often lack deep cloud knowledge, impose rigid contracts, and fail to provide meaningful value beyond basic managed services. Critical Cloud, on the other hand, augments and enhances the capabilities of tech teams, rather than replacing them.
Critical Cloud offers the following benefits to tech-led SMBs:
– 24/7 incident response and proactive cloud operations to prevent burnout among tech teams
– Access to deep CloudOps expertise for advanced monitoring, dashboards, AIOps, and cost-optimized operations
– Cutting-edge advisory services to help companies stay ahead of the rapid evolution of the cloud landscape
James Smith, Founder and former CEO of DevOpsGroup, has a proven track record of delivering cutting-edge cloud solutions to tech-led businesses. Under his leadership, DevOpsGroup became one of Wales’ fastest-growing tech companies and was eventually acquired in 2021. Now, with a focus on helping tech-led SMBs and scale-ups overcome their biggest cloud challenges while staying agile and efficient, Smith is bringing that same passion for innovation to Critical Cloud.
Unlike legacy MSPs, Critical Cloud operates as a true extension of in-house tech teams, providing AI-driven insights, real-time support, and deep operational expertise. The company follows an Augmented Intelligence Model (AIM) to boost engineering teams without replacing them. Additionally, Critical Cloud is designed to support modern cloud architectures, including multi-cloud, hybrid, and PaaS environments, as well as emerging platforms like Heroku, Render, and Fly.io.
To mark its official launch, Critical Cloud will debut at Wales Week London 2025, connecting with the UK’s leading tech businesses and showcasing its AI-powered, engineer-led cloud support model. According to Smith, “Tech-led SMBs don’t need another MSP. They need a partner who understands the challenges of running cloud-native operations at scale.” Critical Cloud aims to be that partner by helping teams stay operational 24/7, optimize cloud costs, and apply the latest best practices, allowing them to focus on what they do best: building and innovating.
For more information, visit www.criticalcloud.ai or follow Critical Cloud on LinkedIn.
Media Contact:
Press Team, Critical Cloud
Email: press@criticalcloud.ai
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