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Gervonta “Tank” Davis (30-0, 28 KOs), boxing’s pound-for-pound pay-per-view king, returns to the Barclays Center in Brooklyn on Saturday, March 1, to defend his WBA lightweight title against hungry challenger Lamont Roach (25-1-1). But this isn’t just a fight—it’s a $50M revenue play blending knockout artistry, strategic branding, and Prime Video’s bold bid to dethrone DAZN. Here’s BusinessMole.com’s breakdown of the stakes, stats, and economic haymakers behind NYC’s marquee boxing event.
Date: Saturday, March 1, 2024
Location: Barclays Center, Brooklyn, New York
Main Card Start Time: 8 PM ET
Main Event Ring Walks (Approx): 11 PM ET
Where to watch: Checkout Fitepass Anywhere
RegionPlatformCost4K/HDRUSAPrime Video PPV$74.99YesUKPrime Video UK£59.99YesCanadaPrime Video CACAD $99.991080pGlobalPPV.com (VPN-friendly)$79.99No
Pro Tip: Use Amazon’s “Subscribe & Save” discount (Prime members get 10% off PPV) to offset costs. Avoid illegal streams—Prime’s geoblocking tech has shut down 1,200+ pirated feeds since 2023.
Co-Main Event: Jose Valenzuela vs Gary Antuanne Russell (Super Lightweight) – A Gen-Z TikTok rivalry driving Hispanic and African-American viewership.
WBC Title Fight: Alberto Puello vs Sandor Martin – Targets Europe’s 500M+ market (Martin is Spain’s #1 contender).
Local Draw: Yoenis Tellez vs Julian Williams – Philly vs Cuba in a super welterweight war to retain East Coast PPV loyalty.
Gervonta Davis vs. Lamont Roach for the WBA lightweight title
Jose Valenzuela (c) vs. Gary Antuanne Russell for the WBA super lightweight title
Alberto Puello (c) vs. Sandor Martin for the WBC super lightweight title
Yoenis Tellez vs. Julian Williams for the interim WBA super welterweight title
Jarrett Hurd vs. Johan Gonzalez; Middleweights
Jonathan Lopez vs. Alex Dilmaghani; Super Featherweights
Dark Horse: Jarrett Hurd’s middleweight comeback vs Johan Gonzalez – Hurd’s $2.5M guaranteed purse shows investor faith in pre-prime-time draws.
Davis’ Economic Knockout: A win sets up a $200M superfight vs Devin Haney; a loss risks sponsor exits and Vegas exile.