Prescient Voice, a leading customer research platform specializing in commercial property, released their highly anticipated UK Retail Centre Shopper Sentiment Benchmarking Report on Thursday 20 February, 2025. The comprehensive study gathered data from 11,200 shoppers across several counties, providing valuable insights into the shopper experience at various retail centers.
The report highlights the impact of targeted investments in enhancing the shopper experience, with a 1% increase in customer satisfaction resulting in an impressive £38 increase in spending per visit and a 3.46 times per year increase in visit frequency. The study suggests that improvements to play areas, entrances, and seating arrangements can significantly improve shopper sentiment.
However, the report also reveals a concerning statistic, with 76% of participants reporting feeling unsatisfied after their shopping trips. This presents a crucial opportunity for retailers to improve their customer experience.
In today’s competitive market, where customer satisfaction is key, the report emphasizes the significant link between shopper sentiment and the financial success of both brands and retail centers.
David Grant, Research Director at Prescient Research, stated, “We are thrilled to present these insights to the market. This report offers a direct comparison of shopping centers and landlords, providing a clear understanding of how customer sentiment impacts performance.”
Prescient Research is a team of experienced property professionals dedicated to delivering cutting-edge solutions for measuring sentiment in the property sector. Their AI-powered platform, Prescient Voice, is revolutionizing how insights are collected and applied in real estate.
For more information or to request a copy of the report, please contact Sarah Slater, UK Client Director at Prescient Research, at sarah.slater@prescient.properties or +44 7533 268388. Additional information can also be found on their website at https://www.prescient.properties/.
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