ELATEC, a leading global provider of user authentication and identification solutions, has announced the launch of its new office in Dubai, marking a significant step in their global expansion strategy. The office, operating under the name ELATEC Middle East Trading FZE, will serve as a dedicated hub to support the company’s growing customer base and partners across the Middle East.
The operations of the new office, led by Managing Director Carsten Hoersch, are set to drive innovative, secure, and tailored access control solutions in the region. This expansion is a strategic milestone for ELATEC in the Middle East, demonstrating their commitment to strengthening relationships with regional partners and addressing specific market needs.
Gerhard Burits, CEO of the ELATEC Group, stated, “Our new presence in the GCC (Gulf Cooperation Council) demonstrates our commitment to providing secure, flexible, and future-ready solutions. This move aligns seamlessly with our mission to deliver solutions that meet the evolving needs of our customers. The Dubai office is a vital addition to our global network and will act as a springboard for further growth in this dynamic region.”
The Middle East is a region of rapid development and innovation, and ELATEC’s new office demonstrates the company’s commitment to providing advanced identification technologies to empower customers in their respective markets.
With the launch of ELATEC Middle East Trading FZE, the company aims to foster closer collaboration with OEMs, system integrators, distributors, and other local stakeholders. This local presence allows ELATEC to address specific market demands and offer enhanced customer support and faster response times.
Carsten Hoersch, Managing Director of ELATEC Middle East Trading FZE, shared his vision for the new office, stating, “Establishing a local hub in the United Arab Emirates enables us to work hand-in-hand with our partners and customers, developing innovative solutions that add real value to their businesses. Our focus is on building trust, delivering top-tier support, and driving advancements in secure and seamless access technology tailored to the region’s unique requirements.”
ELATEC is a leading global provider of user authentication and identification solutions, working with partners to develop innovative and future-proof access systems. Their comprehensive portfolio of multi-technology readers supports over 60 transponder technologies, including LF and HF RFID, NFC, and BLE. The readers are remotely configurable and updatable, ensuring seamless interoperability and adaptability to evolving market needs.
ELATEC collaborates with OEMs, integrators, and organizations to design customized access solutions that enhance security, improve user convenience, and simplify management. Founded in 1988 and headquartered in Munich, Germany, ELATEC is represented at 19 locations worldwide. For more information, visit www.elatec.com.
For media inquiries, please contact:
Anna Vanessa Evertz
ELATEC GmbH
Zeppelinstraße 1
82178 Puchheim Germany
Tel.: +49895529961-135
E-Mail: a.evertz@elatec.com
Images courtesy of ELATEC: https://pixx.elatec.com/share/1737467969oJ4Vn0qvwbkLcf