The Scottish Seaweed Co. (SHORE) has recently announced a significant milestone in its journey towards making seaweed a leading sustainable food source. The company has secured a major deal with Aldi UK, one of the UK’s largest supermarket chains, to stock its multi-award winning Seaweed Chips in all of its stores across the country.
This exciting development comes after a successful series of promotions in Aldi Scotland, where SHORE Chips have been a popular choice among customers. The chips will now be featured in Aldi’s middle aisle across the UK as part of the Veganuary month-long celebration, starting on December 29th. To mark this occasion, SHORE’s Great Taste Award-winning 80g Sweet Sriracha flavor will be available at a special price of £1.49, along with the newly released 80g Salt & Balsamic flavor.
“We are delighted that Aldi UK has chosen to feature our Shore Chips for Veganuary,” says Keith Paterson, Co-founder of SHORE. “With the new year being a time for healthy resolutions, it is the perfect opportunity to try something new that not only supports a healthier lifestyle but also contributes to a more sustainable world, all while delivering fantastic taste.”
SHORE is on a mission to promote seaweed as a leading sustainable food source, offering delicious products that are not only better for consumers but also better for the planet. The crisps are made with locally sourced Scottish seaweed, a naturally regenerative food source packed with essential nutrients such as iodine, gut-friendly fiber, and antioxidants.
In addition to highlighting the benefits of this local superfood, SHORE has also been recognized for its exceptional flavor profile, winning multiple accolades including two Great Taste Awards, a Great British Food Award, a World Food Innovation Award, and two awards at last year’s Scotland Food and Drink Excellence Awards.
The partnership with Aldi UK is a significant step for SHORE in reaching a wider audience and promoting the consumption of seaweed as a sustainable and nutritious food choice. The company hopes that this collaboration will continue to drive positive change and contribute to a healthier and more sustainable future.
This press release is distributed by https://pressat.co.uk/ on behalf of SHORE The Scottish Seaweed Co.