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If you are planning to hire any SEO agency, you need to be very particular about it.
This is because a good SEO agency can make or break your brand. It’s difficult to ask the right questions to verify the agency aligns with your goals and delivers valuable results that are up to the mark.
In this article, we will discuss a list of some important questions you can ask if you are going to work with any SEO agency.
Understand that the agency needs to know your niche categories of products. SEO strategies can differ for every industry, so if the agency has any prior experience in that field, it will be a plus point for us. Because the agencies know-how industry trends, competition, and audience behavior can work with them.
Ask them to share their success stories, like how they manage their campaigns and the ROI they got through them. Also, how they work on organic SEO and at what time they show their result on Google SERP. Look agencies will provide all their metrics like traffic source, their search engine ranking, and their leads; from there, we can categorize the agency very easily.
With the help of these questions, we can get to know the roadmap, like what kind of things they implement to do organic SEO—like white-hat SEO, keyword optimization, content writing, and link building. Be very serious about the fact that the agency won’t use black hat SEO because it is not suitable for your website.
To track your performance, agencies need various tracking tools like traffic analysis, website issues, keyword research, and running paid ads, as well as how they work on that. Transparency is the most important aspect on both sides. It also shows professionalism in them.
Success is a ratio of ranking on a Google page, increased organic traffic, and a bounce rate. Ask how they showcase the result and how they plan the reports for you. Also, measure how many months your pages rank on the 1st page of Google.
6. What Is Your Approach to Content?
Content is the eye of the SEO. If the content quality is good, it’s optimized for main keywords, easy to read, and relevant to the topic, so people can spend more time on that page. Ask them how they can plan to optimize the content and develop better content for good results.
Some agencies will work with third-party providers to manage their SEO needs. Ask them what outsourced they did from them and what kind of result you get. You get to know who is handling your campaigns and all those things.
For instance, outsourced SEO services can be a good solution if you want to manage them.
Google has changed its algorithm month to month, so the agency has a clear idea about the trends. Ask how they change their strategies to maintain their rank on Google if such things happen. Their answer will show their expertise and how they are actively working on this.
No agency will give you a guarantee about the result, but at least they have a backup plan if they do not achieve the goals that they promised to you. Discuss improvements and strategies for the website.
Ask these questions to an SEO agency so you can easily identify who fits you the most. A good agency has the knowledge, & will give you commitment to your success. By doing these, you can get a successful partner to help take your business to new heights.