VYTAL Global, a Germany-based digital reuse platform, has recently expanded its operations to the United States with the launch of VYTAL US Inc. This expansion comes after VYTAL Global acquired certain assets and team members from TURN, a leading U.S.-based reuse company. TURN provides tech-enabled reuse solutions to events and venue customers.
The acquisition of TURN’s assets and team members allows VYTAL Global to enhance its existing expertise and expand its reach into the U.S. market. VYTAL US has acquired certain assets from TURN and will continue to provide services to a selected group of TURN’s former clients, primarily operators of large festivals and venues. The company will also take over TURN’s operations in Australia and New Zealand. Key members of the TURN team will also join VYTAL US, ensuring a seamless transition and continuity of service for clients.
Dr. Tim Breker, Co-Founder & Managing Director of VYTAL Global GmbH, said, “From the start, Vytal’s ambition is to solve the single-use packaging waste crisis on a global scale. By expanding into the U.S., we’re leveraging our sophisticated tech platform, as well as years of operational experience, to deliver high-value reuse solutions.”
VYTAL Global has been a leader in Europe, particularly in Germany, in the movement to reduce single-use packaging waste. With the expansion into the U.S., the company is well-positioned to replicate its success and drive the global transition to a circular economy.
At the heart of VYTAL’s success is its cutting-edge technology, which covers the full value chain from logistics and tracking to POS integration and consumer engagement. The acquisition of TURN’s expertise in digital consumer rewards and engagement complements VYTAL’s technology platform, creating an even stronger value proposition for operators looking to incentivize reuse and enhance customer satisfaction.
To further optimize the cleaning and handling of reusable packaging, VYTAL is investing in a state-of-the-art washing facility in Atlanta, Georgia. This facility will not only improve operational efficiency but also set a new industry benchmark for hygiene and sustainability.
VYTAL is also excited to welcome experienced members of the former TURN team to the company. Their knowledge of the U.S. market and expertise in tech-enabled reuse will be crucial in delivering outstanding service to existing and future customers of VYTAL US.
With access to new markets, pioneering technologies, and top talent, VYTAL is ready to lead the worldwide reuse movement into 2025. Through its data-driven approach, VYTAL maximizes economic benefits for all stakeholders, creating a world where reuse becomes the new normal.
For inquiries, please contact:
– Henry Simonds, US Sales, henry.simonds@vytal.org– Tobias Ziegler, European Sales, tobias@vytal.org– Jennifer Ziegert, Media, press@vytal.org
About VYTAL Global GmbH
VYTAL Global is a Germany-based digital reuse platform that is revolutionizing the packaging industry by eliminating single-use packaging. The company utilizes cutting-edge software and data analytics to deliver cost-effective, sustainable packaging options that benefit businesses and the environment. VYTAL Global has been internationally recognized for its pioneering data model and has a network of over 7,000 partners across 22 countries. The company is leading the charge in reducing disposable packaging waste and is committed to creating a more sustainable future.
About VYTAL US Inc.
VYTAL US Inc. is a wholly owned U.S. subsidiary of VYTAL Global that provides advanced reuse solutions for large-scale events, sports venues, corporate campuses, and quick-service restaurants in the U.S. The company operates the most advanced washing facility in Atlanta, Georgia, and partners with progressive companies from the Food & Beverage Industry to make reuse the new normal. VYTAL US aims to create solutions that benefit businesses, consumers, and the environment.