Friday 14 June, 2024
Floki, the world’s largest success story, has announced their latest campaign targeting Nigeria. The campaign, which is set to launch next week, aims to reach a wider audience in the country and promote the use of cryptocurrency.
According to a spokesperson from Floki, their messaging and placements undergo strict testing before being officially announced. The company also values unprompted reactions and engages in thorough planning to ensure the success of their campaigns.
The decision to focus on Nigeria comes as no surprise, as the country has been identified as a top contender for crypto adoption and long-term gains. In fact, Nigeria has the highest global awareness of cryptocurrency with a 15% increase in adoption from 2020 to 2023. The country is projected to see another 12.88% growth in adoption between 2024 and 2028.
A recent study by KuCoin revealed that 35% of Nigerians aged 18 to 60 are currently investing or trading in cryptocurrency. With an estimated 22 million crypto holders in the country, Nigeria’s young population, with 43% under the age of 15, presents a promising future for growth in the industry.
The Floki campaign will cover three main areas in Nigeria: Lagos, Abuja, and Port Harcourt. In Lagos, the campaign will target quality audiences through internal sites at the airport. These sites, including a 108 sqm site on Epe Expressway, Ahmadu Bello Way, and Airport Road at the American Corner Public Library, are expected to receive up to 15.5 million impressions monthly.
In Abuja, the campaign will be visible on a 140 sqm site on Dantata Bridge, while in Port Harcourt, a high-impact site near the Igwuruta Police Station on Airport Road has been selected.
Floki expects to reach over 36.5 million impressions during the four-week campaign, which is set to begin next week.
For those unfamiliar with Floki, it is a people’s cryptocurrency and utility token with a focus on utility, philanthropy, community, and marketing. The company currently has over 490,000 holders and has established a strong brand recognized by billions of people worldwide through strategic marketing partnerships.
To learn more about Floki, visit their website at https://floki.com or follow them on Twitter at https://twitter.com/RealFlokiInu.
This news story has been distributed by Pressat, a UK-based press release distribution company.