In a controlled survey, questionnaires were sent to WSBR listeners. We received a 39% return on completed questionnaires. These returns were individually tabulated across all questions by hand and either a percentage or average, depending on the question was computed.
WSBR 740 AM is the dominant radio station in the 50 plus South Florida market with 80% of our listeners over the age of 50. WSBR listerners range in age from 30 to 82 years… 39% being female and 61% male.
34% of Florida's population is over the age of 50, which translates to over 13 million with South Florida having the greatest growth of the 50-plus in the nation.
The average spedable incoming of WSBR listeners is $51,000, with 42% having over $50,000.
WSBR female listeners spend up to $6000 per year on clothing…. Males up to $5000.
All WSBR 740 AM listeners will take, on average, 3 vacations a year. 49% will go on cruisers and 60% of the vacations will use a travel agency.
WSBR reaches more people, than any other radio station in Florida, with incomes of over $50,000 And South Florida is considered on of the most affluent markets in the United States and is often reffered as “Florida's Money Market”
77% of WSBR's listeners live here 12 months our of the year, with 68% owning their hmes.
Older people are healthier, wealthier, better educated and more sophiscated that their parent's generation. The 50 plus group controls over 50% of the nation's spendable income and 75% of the assets. They have 5 times the net worth of the average American and respresent an 860 billion dollar market!
36% of our listeners and 38% of our male listeners are college graduates.
WSBR listeners spend an average of 23.5 hours per week listening to WSBR 740 AM Moneytalk radio,
National and local facts and figures: Business in Broward Magazine, study of aging at Nova University, and the Sun Sentinel Newspaper.