F I N A N C I A L   C O N S U L T A N T S

11110 W. Oakland Park Blvd., #307, Ft.  Lauderdale, FL  33351

TEL:  (954) 938-0170  FAX:  (954)  572-7988

EMAIL:  ldvtrade@aol.com

The 'Investors Business Hour':  "Where Wall Street Talks and Smart Money Listens" 

   LDV Consulting is a financial consulting firm in the South Florida area.  Its President is popular South Florida radio pesonality James DePelisi.  Jim hosts the acclaimed financial news radio program known as the “Investors Business Hour” which is broadcasted daily on one of  the premiere Financial Radio Stations in the United States:  WSBR 740AM - MONEYTALK RADIO.  WSBR’s coverage spans from South Miami, Florida, to Port St. Lucie, Florida (just south of Orlando).  The demographics of the listeners are recognized as the “Money People of Florida”.

   The “Investor’s Business Hour” currently broadcasts “The Morning Show” on WSBR 740AM, every morning from 6:30 a.m. to 7:00 a.m.  This is considered “Morning Drive Time”. 

   As a Radio show host, Jim has a solid reputation and a strong following in the state of the Florida.  He has more than 10 years of Public Speaking and Radio experience, and teaches investment courses at both Florida Atlantic University (FAU) and Broward Community College (BCC) respectively.   Moreover, he possesses significant audience credibility due to his financial knowledge and candid interview process.  Investors radiate to the Investor’s Business Hour because of its call-in format and the personal attention that Jim gives listeners over the air.  In certain instances, he also has prestigious guests on the show which include, analysts, CEO’s, as well as top growth companies. 

   The “Investors Business Hour” has been on the radio for seven years, and has literally become a “Hit” as an endless multitude of  financial minded listeners have consistently listened and called upon the show.  The companies that have been guests on the show are also very pleased with the amounts of business and trading volumes that have increased in their companies.  Although its main objective has been to talk about the stock market, the show is an interactive show that is quite enhanced, exciting and different from what the rest of the financial radio industry is doing.

   The “Investor’s Business Hour” show is similar to a CNBC format as the status of the daily stock market is discussed.  The pros and cons of the overall market are also addressed.  The most integral portion of the show is to take call-ins from the audience, and give them one-on-one chart reviews on stocks of their interest.  If you are receiving this information, there is a possibility that listeners of the show have previously inquired about your company’s stock on the “Investor’s Business Hour”.  If so, the “Investor’s Business Hour” will feature and showcase your company through a choreographed, mini-series, expose.  In addition to key interviews with members of  your company, the format will break down all the positive aspects and segments of your business.  This forum will be user friendly and furnish a full,  painted-picture, exposure to the South Florida business community. 

   To build a successful listener following “The Morning Show” will conduct interviews with key members of  your company on a weekly basis, for approximately 16 to 20 minutes, for five straight weeks.  In essence, your company will have a total of  80-100 minutes of of public exposure within a one month (five week) period. 

               
   Additionally, during the days that you are not on the air, your company’s stock symbol will be mentioned through periodical updates, informing the listening audience to be sure to listen to your live interview the next day. 

The mini-series interviews are normally choreographed as follows: 

   However, if scheduling permits, having the same person on the radio for all five interviews has shown significant success as well.   

   The continuous week after week of 16 to 20 minute interviews, will  build up a consistent and tangible listening audience.  This type of  regular listenership causes interest and anticipation by the public to want to purchase shares of your company’s stock in larger proportions.  It can also bring a greater influx of customers to your company. 

   The only assistance we need from your company is any literature that is a matter of public record, and time to role play with your company a day or two before each actual live interview.  Guests are not physically required to have to show up at the station.  They are more than welcomed to attend if they want, but all interviews can be conducted through the telephone.

   WSBR 740AM is South Florida’s only true MONEYTALK RADIO station.  It’s also considered to be one of the very original Financial Radio Stations in the United States, as its concept has been MONEYTALK RADIO for over 15 years.  WSBR’s format is like no other station in the United States.  Their concept was conceived and perfected with the idea that programming should contain subject matter in which ALL listeners have a major interest ......and that without question is MONEY!  The patrons who listen to WSBR are ones with large net worths.  Its audience is well educated, more affluent, more motivated, and has a much higher, average spendable income than any other radio station audience in South Florida. 

   WSBR has built a loyal core of listeners.  Its dial location, 740AM, makes it one of the easiest radio stations to find on the dial.  More importantly, ALL day long, 24 hours per day, the station speaks about all aspects of investments, including stocks, options, bonds, mutual funds, commodites, annuities, insurance, mortgages, real estate, and much more.  The WSBR audience age ranges from 30 years old to 82 years old, with 39% being female and 61% being male.  The age 50 plus group happens to control over 50% of the nations spendable income and 75% of the assets.  They have five times the net worth of the average American and represent an $860 billion dollar market. 

   South Florida encompasses 4.5  million people, and is one of the fastest growing areas in the United States.  Moreover, during the months of  November through April, South Florida is the most visited area in the world.  77% of the WSBR listeners live here 12 months out of  the year, with 68% of them owning their homes free and clear.  South Florida is also considered one of the most affluent markets in the United States and is often referred to as “Florida’s Money Market”.  The average spendable income of the WSBR listeners is $51,000 plus, with 42% of that populous having a spendable income over $50,000.  WSBR penetrates more people than any other radio station in Florida with spendable incomes of over $50,000.

   In the Boca Raton - Palm Beach area, two significant areas where the radio coverage occurs, the market values of the homes range from $500, 000 dollars to over a $1 million dollars plus.  The average household annual incomes in these areas are approximately $150,000 plus.   The listeners will go on an average of three vacations per year, with 60%  using a travel agency.  37% of the listeners are college graduates and all of the listeners spend an average of 23.5 hours a week listening to WSBR 740AM MONEYTALK RADIO.  

Very Truly Yours,

James DePelisi

President, LDV CONSULTING